sustainability

YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

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L'OREAL ID ARTIST

Last Wednesday James and I headed up to Cheltenham to audition for the prestigious L'Oreal ID Artist positions in the Midlands and the South West. The audition consisted of us both entering either as a stylist (James) and a colour technician (Jo) and presenting a mood board and a model that represented a trend or idea that we had selected.

After much planning and deliberation (and leaving YOKE with 2 completed models & buckets of coffee at 7am)  we got to the Hotel Du Vin in Cheltenham for our 11am slots with the judges. The audition consisted of a skills test, in which we had 4 minutes to complete sectioning patterns or simple hair ups and then time in front of the judges to present our models with their completed looks. During this time we had to talk through our idea and how it corresponded with our models complete look as well as our technical explanation for what we did. After a pretty nerve- wracking audition we were then asked some questions by the lovely judges and then they had to give us an X Factor style judging of a ‘YES’ or a ‘NO’ each.

James went first and he auditioned as a stylist with his model Sophie and the theme ‘Water’. After 10 minutes he came out completely buzzing after receiving some amazing feedback and getting his 3 Yes’ which meant his was through to the next round!  

My turn came straight after and I presented my model - another Sophie, with my theme of 70’s Opulence. I also managed to get the 3 ‘yes’ and my chance to be considered for the next round!

So we packed up and headed for lunch on our way back down to Plymouth totally thrilled for having the opportunity to audition and with the knowledge that we were both through to the next round.

The next round involved the judges selecting 1 colour technician and 1 stylist from the hairdressers that receive the 3  yes’ throughout the day, so now we had to wait the agonising 3 days to find out if we had won the places.

On Friday afternoon I received a call from L’Oreal saying that James had been absolutely amazing and that they couldn’t believe how well he had done on his first audition for anything like this and although unsuccessful this year how much they wanted to see him back next year… They then went onto say that I had been awarded the place as Colour Technician for the Midlands and the whole of the South West!!!

 

As such a new salon this opportunity is so huge and it’s a bit difficult to explain how much of a big deal this is for YOKE, so i’ve popped some information below about what it means to be an ID Artist…

The ID Artist programme from L’Oréal Professionnel has one goal - to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched 15 years ago and always being inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals and it is proven that being an ID Artist has helped propel careers. As an ID Artist Jo will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

As part of a 2 year programme as a n ID artist Jo will attend numerous inspirational education sessions and unique hairdressing opportunities which includes the latest cut, session and colour techniques from some of the best in the industry. Jo will also receive insight into seasonal collections, product previews and the chance to be involved in some huge events.  

The ID Artist alumni consists of some of the biggest hairdressers in the world including the infamous Sophie Hilton from Not Another Salon...“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

 

Jo x

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Not Another workshop - Colour SpeciA-LIST Artistic Session with Sophia Hilton

Yesterday I had the opportunity to attend a course at L'Oreal, London that was exclusively for L'Oreal Colour Experts with the unstoppable Sophia Hilton from Not Another Salon and her highly skilled team: Harriet Stokes and Lucy. It was so great to be back in the L'Oreal building in Hammersmith, that I spent so much time in whilst working in Cheltenham and as a L'Oreal ID artist many moons ago. 

The course consisted of the Harriet and Sophia demo-ing some of their unique techniques - from backwash balyage to their flawless 'bleed' method that Not Another Salon is so famous for. 

As well as all of the inspirational demos and hands on practical we also spent the majority of the afternoon touching on the 'unreal expectations' that our clients might have in what is fundamentally an 'instagram era'.  As a group we discussed the difficulties we have found with clients wanting un-achievable looks that may not suit them and also significantly damage their hair to the point of no return. As a colourist and salon owner the condition of hair comes above everything else we do at YOKE, so it was refreshing to have my own thoughts & methods backed up as well as understanding the psychology behind addressing expectations during a consultation.

Although personally I love instagram and use it for so much of my own creative inspiration, it can also make our jobs as hairdressers even more difficult when we are competing with heavily filtered images and 'demos' that to be honest just aren't real!

Living in such a celebrity driven era we are so used to seeing celebs jump from blonde to black - to long to short - to red to platinum. All we see are the instant changes and not the real life timeline of what their hair actually goes through.                                    Therefore we are always missing out on the unavoidable bob length ginger stage and just seeing the final colour or a full head of beautiful hair extensions (and sometimes even a wig). 

Even the queen of colour change & Olaplex ambassador Kim Kardashian was caught on video saying her hair felt 'gummy' when she last had it  bleached - yer Kim... that's because you've effing well bleached it to death and it's lost all elasticity & it's snapping off!

At one point in the afternoon Sophia acted out a consultation with her N.A.S newbie assistant Lucy (who is actually an ex-West End actress) so we could understand more of the psychology behind what people say they want and possibly what they mean and how this can be misconstrued. 

It was so awesome to be on such an inspirational course that was both practical and creative, in such a safe environment where we were actively encouraged to come together as hairdressers rather than 'compete' against each other. This is something that Steve and I feel so passionately about as we have lots of hairdresser friends in the industry that support us and we support back - and why would we not want to be part of a bigger community?

Sophia's mantra is one that definitely resonates within our team - "Be really great at your job and be really, really nice".  

Lucky for me I'm already booked to attend another of Sophia's courses held at her salon in Brick Lane in October, so i'll get the chance to learn even more of her techniques & suck up more knowledge soon! 

Thanks so much to L'Oreal for hosting and Sophia Hilton, Lucy & Harriet Stokes for all the inspo- see ya soon! 

Jo x

 

P.s we ALWAYS offer complementary indepth consultations at YOKE with all of our stylists and we bloody love talking about hair so please book in for chat soon! 

 

 

 

 

 

 

 

  

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Styled Bridal shoot for Amy Mair Couture

On Tuesday we headed up to a remote Welsh beach to do the hair for a styled shoot for the couture Bridal designer Amy Mair. 

James and I went along for the hair and we took one of our faves Rebecca Searle to do the makeup and Lucy one of our favourite models we have worked with at YOKE. We managed to sneak an hour before the shoot to take a look around Barry Island, before prepping and heading to a huge beach in the middle of nowhere. 

Eleanor the photographer had scoped put the most stunning location in the most beautiful light so we started shooting just after 4pm. The weather was pretty kind to us, although a little windy which meant slightly more structured hair up changes on the beach where the way to go. 

I have posted lots of our BTS images below and I cannot wait to share the finished images in a few weeks.

Thanks so much to everyone, especially Amy for such a special day and probably my favourite bridal shoot ever. 

Jo x

 

Photography: Eleanor Jane Weddings

Make up; Rebecca Searle Make up

Models: Ann & Lucy

Dresses: Amy Mair Couture

 

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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L'Oreal Colour Trophy

On Sunday the YOKE squad headed up to Cheltenham for the Western Regional semi finals for the L'Oreal Colour Trophy. Steve and I have both been involved in the Colour Trophy as part of other teams throughout our careers so it was an awesome opportunity to show the guys exactly how polished L'Oreal is when it comes to creativity and curating banging shows and live events.

L'Oreal Colour Trophy is in its 63rd year, making it the longest running live competition and undoubtedly one of the biggest and most prestigious hairdressing events of the year. The comp showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

The competition is split into 4 categories: Colour Trophy Star Award, L'Oreal Mens image Award, L'Oreal Colour Trophy Award, and the L'Oreal Afro Look Award. The competitors across the Uk and N.Ireland are then split into 8 regions with semi Final events held at each of them throughout April. At these shows the winners are selected to go through to the The Grand finals in London, held in June.

The show consisted of the competitors finishing their looks live and a show curated by The RUSH art team and the L'Oreal Artists.

Check out the winners from our heat below:

L’Oréal Colour Trophy Award Grand Finalists
Ken Picton Team 1
Reds Hair Company Team 3

Men’s Image Award Grand Finalist
G&T hairdressing

Star Award Western Winner
Natalia Ntypa, Hair By Jones

Best in Region for the Western Region L’Oréal Colour Trophy Award and the L’Oréal Men’s Image Award:

L’Oréal Colour Trophy Award
Alchemy
Ashley Paul Hairdressing Team 1
G&T Hairdressing
Ken Picton Team 1
NashWhite Leamington Spa
Reds Hair Company Team 3

Men’s Image Award
Andrew Hill salon
G&T hairdressing
Reds Hair Company

 

Check out some of our photos below and watch this space for YOKE's entries next year.... 

Jo x

 

 

 

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BTS shoot Monday 26th March

As the sun was finally starting to shine in Plym Town a group of us creatives jumped at the chance to get a shoot in by the sea.

Below are a few of the behind the scenes shoots - finished images to come over the next few weeks.

Photography : Sarah Brittian Edwards

Hair: Jo at YOKE

Make up: Rebecca Searle using Delliah

Jewelry: Shh By Sadie

Styling: Sadie

Models: Lucy & Sophie 

Location: Devils point 

Thanks for a beautiful morning Ladies!

 

Jo x

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POMP POMS WORKSHOP at YOKE

We have some super exciting Wednesday news, for anyone that loves a festival or getting crafty...

The very talented Charlotte from POMP POMS, is heading to the salon on Sunday 3rd June to run a very special POMP POM Festival Headband making class.

Charlotte will be showing you how to make your very own bespoke headband to rock this festival season! The girls from The Beautiful South Photo booth Company are also going to be setting up an extra awesome booth to get some snaps during and after! 

The workshop will be held in YOKE (the salon will be shut this day) and it will run from 12pm - 2.30pm. 

All refreshments & materials will be provided and it's a great day to be in the Yard, as the Monthly Farmers market will also be happening - so make a day of it! 

Tickets are £25 and limited so please book up via Eventbrite asap to avoid disappointment.

https://www.eventbrite.co.uk/e/pom-pom-festival-headband-making-workshop-plymouth-tickets-44144439206

Jo x

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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