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YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

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YOKE summer Party & One year anniversary for the Beautiful South Photo Booth Company

A couple of Sundays ago we co-hosted a summer bash with The Beautiful South Photo Booth Company to celebrate their 1 year anniversary and all the good weather we had been having! 

Also at the bash was the lovely Sadie from Shh by Sadie with a very special pop up shop and the super talented Make up Artist Rebecca Searle, who was on hand to demonstrate Delilah Cosmetics. 

 Thanks so much to everyone that came along on day and helped us celebrate and eat all the amazing cakes from Boston Tea Party and drink all the Pimms and Prosecco we could manage!

 

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Not Another workshop - Colour SpeciA-LIST Artistic Session with Sophia Hilton

Yesterday I had the opportunity to attend a course at L'Oreal, London that was exclusively for L'Oreal Colour Experts with the unstoppable Sophia Hilton from Not Another Salon and her highly skilled team: Harriet Stokes and Lucy. It was so great to be back in the L'Oreal building in Hammersmith, that I spent so much time in whilst working in Cheltenham and as a L'Oreal ID artist many moons ago. 

The course consisted of the Harriet and Sophia demo-ing some of their unique techniques - from backwash balyage to their flawless 'bleed' method that Not Another Salon is so famous for. 

As well as all of the inspirational demos and hands on practical we also spent the majority of the afternoon touching on the 'unreal expectations' that our clients might have in what is fundamentally an 'instagram era'.  As a group we discussed the difficulties we have found with clients wanting un-achievable looks that may not suit them and also significantly damage their hair to the point of no return. As a colourist and salon owner the condition of hair comes above everything else we do at YOKE, so it was refreshing to have my own thoughts & methods backed up as well as understanding the psychology behind addressing expectations during a consultation.

Although personally I love instagram and use it for so much of my own creative inspiration, it can also make our jobs as hairdressers even more difficult when we are competing with heavily filtered images and 'demos' that to be honest just aren't real!

Living in such a celebrity driven era we are so used to seeing celebs jump from blonde to black - to long to short - to red to platinum. All we see are the instant changes and not the real life timeline of what their hair actually goes through.                                    Therefore we are always missing out on the unavoidable bob length ginger stage and just seeing the final colour or a full head of beautiful hair extensions (and sometimes even a wig). 

Even the queen of colour change & Olaplex ambassador Kim Kardashian was caught on video saying her hair felt 'gummy' when she last had it  bleached - yer Kim... that's because you've effing well bleached it to death and it's lost all elasticity & it's snapping off!

At one point in the afternoon Sophia acted out a consultation with her N.A.S newbie assistant Lucy (who is actually an ex-West End actress) so we could understand more of the psychology behind what people say they want and possibly what they mean and how this can be misconstrued. 

It was so awesome to be on such an inspirational course that was both practical and creative, in such a safe environment where we were actively encouraged to come together as hairdressers rather than 'compete' against each other. This is something that Steve and I feel so passionately about as we have lots of hairdresser friends in the industry that support us and we support back - and why would we not want to be part of a bigger community?

Sophia's mantra is one that definitely resonates within our team - "Be really great at your job and be really, really nice".  

Lucky for me I'm already booked to attend another of Sophia's courses held at her salon in Brick Lane in October, so i'll get the chance to learn even more of her techniques & suck up more knowledge soon! 

Thanks so much to L'Oreal for hosting and Sophia Hilton, Lucy & Harriet Stokes for all the inspo- see ya soon! 

Jo x

 

P.s we ALWAYS offer complementary indepth consultations at YOKE with all of our stylists and we bloody love talking about hair so please book in for chat soon! 

 

 

 

 

 

 

 

  

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The Clean Wave Project

As part of YOKE's mission to be conscious of the environment and the effects humans have on our planet, we have found an amazing initiative which has allowed us to donate hair.

I read an article last year about a group of environmentalists in America using human hair and fur to create booms and mats to minimise and clean up oil spills. After much hunting and emailing I managed to find a gentleman based in the UK working on the project. 

Here is some more interesting info about The Clean Wave Project and how it works...

"There are over 2500 oil spills a year on average.  There are also over 370,000 hair salons in the US and over 200,000 pet groomers. They each cut on average two pounds (one kilo) of hair/fur per day. These fibers can be felted into mats or stuffed into recycled burlap sacks or pantyhose in order to make environmentally friendly booms and waddles which soak up oil.

Matter of Trust established the Clean Wave program to promote large-scale waste fiber recycling.  Using clippings of hair from salons, fur from pet groomers, fleece and feathers from farmers, even laundry lint. we produce felted recycled fiber mats. These go to public works departments for use in storm drains. We also coordinate with emergency clean water efforts to supply stuffed sausage-shaped booms that can “sandbag” and protect coves and beaches

Matter of Trust uses hair/fur/fleece donations in several ways. Fibers are felted into mats on site or at partner felting sites or they are stuffed into sheaths such as donated nylon stockings or burlap coffee bean bags to make booms.

Mats, booms, and loose fibers are used in classroom oil spill clean up demos. Mats are used by hazmat teams in oil spill cleanups and by public works departments in storm drain cages to keep motor oil drip spills out of waterways. Booms are best for encircling spills or “sandbagging” a beach to keep sands clean.

On November 7, 2007 the cargo ship named Cosco Busan accidentally hit the San Francisco Bay Bridge and spilled 58,000 gallons of Bunker C fuel. Within hours, Matter of Trust coordinated efforts with hundreds of volunteers to place booms and mats along San Francisco’s Ocean Beach.

As SF locals, we were uniquely situated to work with surfers who came out by the hundreds to volunteer. They also sorted the clean-up debris materials on beach tarps. We were then able to conduct a remediation experiment to compost the oily hair waste from the Cosco Busan spill.  At the Presidio National Park, we begin by treating the oily mats using oyster mushrooms donated from Fungi.com, then thermophilic composting, and finally vermiculture (worms) to turn the hazardous, bunker fuel waste into healthy compost over 18 months (see the study here). Composting is a viable alternative to conventional methods used for disposal of oil spill waste (for more information on composting visit our Global Compost Project). Haz Mat teams are legally responsible for oil spill waste disposal, which is typically incinerated or buried in lined landfills marked “hazardous waste.”

 

So rest in the knowledge that when you pop in for a cut, your locks are being sent off to help keep our beautiful and fragile oceans clean.

 

Jo x

N.B If you are a hairdresser reading this and would like some more info or the contact details for the guy we donate to please drop us an email & we will gladly help you out! 

 

 

 

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YOKE in the Press

I can't really believe it been nearly 3 months since we opened the doors as YOKE!

So over the last few months we have been super busy looking after so many lovely existing and new clients, working on editorial shoots and collabs, whilst also getting to grips with all our amazing new products (ta v. much L'Oreal & GHD). 

Thanks so much to everyone that has come to visit us and for all the kind words and press write ups we have received. 

I have popped a few of the press articles below.

Jo x

 

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Styled Bridal shoot for Amy Mair Couture

On Tuesday we headed up to a remote Welsh beach to do the hair for a styled shoot for the couture Bridal designer Amy Mair. 

James and I went along for the hair and we took one of our faves Rebecca Searle to do the makeup and Lucy one of our favourite models we have worked with at YOKE. We managed to sneak an hour before the shoot to take a look around Barry Island, before prepping and heading to a huge beach in the middle of nowhere. 

Eleanor the photographer had scoped put the most stunning location in the most beautiful light so we started shooting just after 4pm. The weather was pretty kind to us, although a little windy which meant slightly more structured hair up changes on the beach where the way to go. 

I have posted lots of our BTS images below and I cannot wait to share the finished images in a few weeks.

Thanks so much to everyone, especially Amy for such a special day and probably my favourite bridal shoot ever. 

Jo x

 

Photography: Eleanor Jane Weddings

Make up; Rebecca Searle Make up

Models: Ann & Lucy

Dresses: Amy Mair Couture

 

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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