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L'OREAL ID ARTIST

Last Wednesday James and I headed up to Cheltenham to audition for the prestigious L'Oreal ID Artist positions in the Midlands and the South West. The audition consisted of us both entering either as a stylist (James) and a colour technician (Jo) and presenting a mood board and a model that represented a trend or idea that we had selected.

After much planning and deliberation (and leaving YOKE with 2 completed models & buckets of coffee at 7am)  we got to the Hotel Du Vin in Cheltenham for our 11am slots with the judges. The audition consisted of a skills test, in which we had 4 minutes to complete sectioning patterns or simple hair ups and then time in front of the judges to present our models with their completed looks. During this time we had to talk through our idea and how it corresponded with our models complete look as well as our technical explanation for what we did. After a pretty nerve- wracking audition we were then asked some questions by the lovely judges and then they had to give us an X Factor style judging of a ‘YES’ or a ‘NO’ each.

James went first and he auditioned as a stylist with his model Sophie and the theme ‘Water’. After 10 minutes he came out completely buzzing after receiving some amazing feedback and getting his 3 Yes’ which meant his was through to the next round!  

My turn came straight after and I presented my model - another Sophie, with my theme of 70’s Opulence. I also managed to get the 3 ‘yes’ and my chance to be considered for the next round!

So we packed up and headed for lunch on our way back down to Plymouth totally thrilled for having the opportunity to audition and with the knowledge that we were both through to the next round.

The next round involved the judges selecting 1 colour technician and 1 stylist from the hairdressers that receive the 3  yes’ throughout the day, so now we had to wait the agonising 3 days to find out if we had won the places.

On Friday afternoon I received a call from L’Oreal saying that James had been absolutely amazing and that they couldn’t believe how well he had done on his first audition for anything like this and although unsuccessful this year how much they wanted to see him back next year… They then went onto say that I had been awarded the place as Colour Technician for the Midlands and the whole of the South West!!!

 

As such a new salon this opportunity is so huge and it’s a bit difficult to explain how much of a big deal this is for YOKE, so i’ve popped some information below about what it means to be an ID Artist…

The ID Artist programme from L’Oréal Professionnel has one goal - to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched 15 years ago and always being inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals and it is proven that being an ID Artist has helped propel careers. As an ID Artist Jo will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

As part of a 2 year programme as a n ID artist Jo will attend numerous inspirational education sessions and unique hairdressing opportunities which includes the latest cut, session and colour techniques from some of the best in the industry. Jo will also receive insight into seasonal collections, product previews and the chance to be involved in some huge events.  

The ID Artist alumni consists of some of the biggest hairdressers in the world including the infamous Sophie Hilton from Not Another Salon...“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

 

Jo x

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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Party!

On Sunday we held a mini launch party at YOKE to celebrate our opening for all the team and their families.

Olivia from The Beautiful South Photo Company came along and set up a beautiful photo booth for us to play with and capture some cool images and we were treated to amazing vegan cakes from Boston Tea Party and delicious gin from Plymouth Gin. 

Thanks so much for all the help and support and for everyone that popped along! 

Special thanks to The Beautiful South Photo Booth Company, Boston Tea Party, Plymouth Gin and Pierres Bistro

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'Cause we're worth it... Why L'Oreal?

So we have been asked the question "why L'Oreal" on quite a few occasions now - so I thought I'd give you a little run down on why we choose to be a L'Oreal salon, over any other Professional Salon colour range on the market....

Whilst on our travels and throughout our numerous years(!!) of working within the industry, Steve and I have used nearly every single professional colour ranges on the market .. HOWEVER we have always believed that L'Oreal was the absolute best and always blew us away with the results. 

When we first started planning YOKE we dreamed about being a L'Oreal salon and knew that we just had to have it. The results speak for themselves and the condition that hair is left in - post colour service is way better than we have seen with any other brand.. 

Quite simply, L’Oréal Professional combines advanced research and professional expertise to create beautiful hair, whilst leaving it in the best possible condition.  The brands heritage spans back to 1907. A French chemist named Eugéne Schueller created a hair colour formula which totally revolutionized the hairdressing world!

L'Oreal works passionately to create innovative and exciting products and actually only bring out a new line when it has been rigorously tested and they are 100% confident in it - which is why they don't have 100's of ranges that are here one minute and discontinued the next. 

Although at YOKE we are striving to be as eco-friendly and sustainable as possible, after so much thought, research and testing we knew it would be a toss up between choosing a organic brand free of nasties that wasn't always guaranteed to deliver results and condition: over a product we 100% believed would create the best colours possible leaving the hair in its BEST condition. 

ALSO contrary to some heavy duty marketing and PR the majority of these 'organic and natural brands' actually aren't 100% of either. 

Lastly - this is another topic for yet another blog but just so you know L'Oreal DO NOT TEST ON ANIMALS. If you want to read more about this please click here.

Ohh, I nearly forgot the goss - this year L'Oreal are about to release 2 VERY EXCITING new ranges - I'm not gonna give it all away yet,but lets just say one will be doing its bit to help lose the need for single use plastic and the other is about to smash all the so called 'natural' professional colours out the park. 

So if you're still with me, enjoy the beautiful L'Oreal images below and the not so beaut cracker of me and my bestie Bex, picking up our L'Oreal Colour specialist Diplomas in Sydney last year.

 

Jo x

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My obsession with L'Oreal Smartbond

After going through litres and litres of Olaplex in Sydney, when L'Oreal bought out their answer to bond fusion treatments with Smartbond, I was pretty damn excited to see what they had created. 

So turns out Smartbond is quite literally the BEST hair product I have ever used and not only does what it is supposed to but it is bloody easy to use and has never, ever lets me down.  As a colourist, I am so behind Smartbond that since the first time I used it, I recommend it to all my clients when having colour, most especially if the service involves a lightning process.

For any newbies to the whole Olaplex and bond repair hype, basically these products have been created to work on the bond INSIDE the hair cortex, keeping the hair strong and healthy. Usual treatment masks work on the OUTER layers of the hair, smoothing and softening the cuticle layer and giving shine and lustre.  So in layman's terms Smartbond does the work from the inside preventing the hair from becoming more damaged and repairs the bond fibres to make your locks stronger and healthier. 

The difference between Smartbond and other bond treatments like Olaplex is that Smartbond does the work on the inside of the hair but also delivers shine, shimmer, softness and hydration. Whereas with other brands like Olaplex the hair would become stronger, it wouldn't feel or look any better - this is how Smartbond wins for me. You literally cannot ignore the difference Smartbond creates after the first application, even making the dullest over-processed hair look immediately 10x healthier.

So it's still important to use a great shampoo and conditioner and a weekly mask, but as an easy add on to your normal haircare regime, if you use Smartbond you will notice immediate differences in your hair and after time, I swear you'll never look back.

Process:

Step 1: Smartbond step 1 goes in with your colour (don't fear - it doesn't affect the way your L'Oreal colour processes). 

Step 2: Your colour is rinsed and towel dried then Smartbond step 2 is applied for 10 minutes.

Step 3: Smartbond 2 gets rinsed off then your hair is shampooed and conditioned as usual.

Step 4: Take your Smartbond home treatment home (it lasts about 4/5 months!!) and use once a week. Shampoo hair as normal, rinse, squeeze out the excess moisture and apply your take home for 3 minutes. Rinse, towel dry and style as usual! EASY! 

If you want to discover the benefits of Smartbond give us a call or ask a YOKE stylist. The treatment is easy for us to add onto any colour service and at £15 for the in salon treatment and £17 for your take home, we are considerably more affordable that other L'Oreal salons in the region. 

 

Jo x

 

 

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POMP POMS WORKSHOP at YOKE

We have some super exciting Wednesday news, for anyone that loves a festival or getting crafty...

The very talented Charlotte from POMP POMS, is heading to the salon on Sunday 3rd June to run a very special POMP POM Festival Headband making class.

Charlotte will be showing you how to make your very own bespoke headband to rock this festival season! The girls from The Beautiful South Photo booth Company are also going to be setting up an extra awesome booth to get some snaps during and after! 

The workshop will be held in YOKE (the salon will be shut this day) and it will run from 12pm - 2.30pm. 

All refreshments & materials will be provided and it's a great day to be in the Yard, as the Monthly Farmers market will also be happening - so make a day of it! 

Tickets are £25 and limited so please book up via Eventbrite asap to avoid disappointment.

https://www.eventbrite.co.uk/e/pom-pom-festival-headband-making-workshop-plymouth-tickets-44144439206

Jo x

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Welcome to YOKE

As YOKE has now been open for just over a week we thought we should share a little about us…

 

Established with an ethical sustainable, eco-sensitive ethos in mind, YOKE will not only provide the highest standards of hair styling and care but will also look to minimise it’s environmental impact with a series of initiatives designed to reduce water use, source eco-friendly products and minimise the use of harmful chemicals wherever possible, and lower energy usage - all whilst giving clients cutting edge styling and the very best treatments in a fresh, stylish new salon.

Nestled amoungst the Yard's thriving business community - situated between Le Bistrot Pierre and Le Vignoble -  YOKE enjoys an enviable position in one of the most sought after areas of the city. New owners and salon partners Jo Barker and Steven Dyer said,

“We love this site - it’s a wonderful place to work and we really can’t wait to get the doors open. The plans for YOKE have been under wraps for a long time and we’re really excited to be able to launch our brand to the public.”

Steven continued, “Between us, we have over 30 years of experience in the hairdressing industry, in some of the UK’s most exclusive salons. We have both worked as stylists and top-level colourists, as well as doing on-set hair and make-up for magazine editorials and managing other salons. We are very excited to now be able to pass our experience on to our wonderful team, and we look forward to welcoming our clients - both old and new - into the salon.”

Working exclusively with haircare experts L’Oreal, YOKE will look to bring some of the global brand’s expertise to the South West. Jo Barker, head colourist and salon partner said, “We have both worked in some of the UK’s very best salons, as well as spending two years living and working in Sydney, Australia. Many of the salons in Australia are way ahead of UK salons in terms of being more eco-friendly and sustainable, and we want to be amongst the first to bring this to the UK.”

Jo, who holds the highly sought after L’Oreal Colour Specialist qualification, which you won’t find at any other independent salons in the city, continued. “At YOKE we are looking forward to teaming up with more of the South West’s independent businesses to run exciting events, all with a focus on lessening our impact on the environment and creating beautiful, stylish hair in a salon environment that our clients can relax in.”

A super massive THANKS to all of our inspiring and awesome team and all our Family and Friends that have helped us realise and start building our dream! 

Jo & Steve x

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