olaplex

L'Oreal Colour Trophy Semi Finalist 2019

YOKE THE SALON has made it through WITH 3 TEAMS to the first round and into the semi-finals of the L’Oréal Colour Trophy Award 2019.

This means that we will now go head to head with salons at the Western Regional Semi-Final event on Sunday 7th April at Cheltenham. The Western region covers from below Birmingham all the way down to the bottom of wales and Cornwall, putting us up against some of the most prestigious salons in the UK.

During the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing, including British Hairdresser of the Year, Sally Brooks, Charlotte Mensah and Jamie Stevens as well as hairdressing icons Errol Douglas MBE and Charles Worthington MBE. YOKE fought off stiff competition and were successfully chosen to go through to the next round of the competition – the Regional Semi- Finals.

The next stage of the competition will put the team through their paces as they now look to create a truly inspirational, contemporary colour, complemented by trend-driven styling and finish. The team of judges will be looking for work that is exceptionally executed and technically precise.

At each Regional Semi-Final, six successful teams will be announced, two of which are guaranteed to compete at the prestigious L’Oréal Colour Trophy Grand Final in June, as well announcing who is to be taken forward to the Shortlisted Judging Stage. The L’Oréal Colour Trophy Semi-finalists are in for a chance to win the unparalleled Grand Final prize of national media exposure, a European trip to shoot their winning look and an exclusive feature with a top consumer title!

YOKE has 2 teams through for the Colour Trophy Award and 1 team through for the Mens Image Award - please check out our entries below….

Tickets for the Regional Semi- Finals are now available to buy online, £25.00 for individual tickets £20.00 for group tickets: www.lorealcolourtrophy.com/timeline

YOKE Feb 2 2019-048RR.jpg
YOKE Feb 2 2019-082RR.jpg

YOKE in the Press

I can't really believe it been nearly 3 months since we opened the doors as YOKE!

So over the last few months we have been super busy looking after so many lovely existing and new clients, working on editorial shoots and collabs, whilst also getting to grips with all our amazing new products (ta v. much L'Oreal & GHD). 

Thanks so much to everyone that has come to visit us and for all the kind words and press write ups we have received. 

I have popped a few of the press articles below.

Jo x

 

Capture 1.PNG
Capture 2.PNG
Capture 3.PNG
6.PNG
7.PNG
Capture 9.PNG
this.PNG

L'Oreal Colour Trophy

On Sunday the YOKE squad headed up to Cheltenham for the Western Regional semi finals for the L'Oreal Colour Trophy. Steve and I have both been involved in the Colour Trophy as part of other teams throughout our careers so it was an awesome opportunity to show the guys exactly how polished L'Oreal is when it comes to creativity and curating banging shows and live events.

L'Oreal Colour Trophy is in its 63rd year, making it the longest running live competition and undoubtedly one of the biggest and most prestigious hairdressing events of the year. The comp showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

The competition is split into 4 categories: Colour Trophy Star Award, L'Oreal Mens image Award, L'Oreal Colour Trophy Award, and the L'Oreal Afro Look Award. The competitors across the Uk and N.Ireland are then split into 8 regions with semi Final events held at each of them throughout April. At these shows the winners are selected to go through to the The Grand finals in London, held in June.

The show consisted of the competitors finishing their looks live and a show curated by The RUSH art team and the L'Oreal Artists.

Check out the winners from our heat below:

L’Oréal Colour Trophy Award Grand Finalists
Ken Picton Team 1
Reds Hair Company Team 3

Men’s Image Award Grand Finalist
G&T hairdressing

Star Award Western Winner
Natalia Ntypa, Hair By Jones

Best in Region for the Western Region L’Oréal Colour Trophy Award and the L’Oréal Men’s Image Award:

L’Oréal Colour Trophy Award
Alchemy
Ashley Paul Hairdressing Team 1
G&T Hairdressing
Ken Picton Team 1
NashWhite Leamington Spa
Reds Hair Company Team 3

Men’s Image Award
Andrew Hill salon
G&T hairdressing
Reds Hair Company

 

Check out some of our photos below and watch this space for YOKE's entries next year.... 

Jo x

 

 

 

IMG_2959.jpg
IMG_3170.jpg
IMG_3169.jpg
IMG_3168.jpg

My obsession with L'Oreal Smartbond

After going through litres and litres of Olaplex in Sydney, when L'Oreal bought out their answer to bond fusion treatments with Smartbond, I was pretty damn excited to see what they had created. 

So turns out Smartbond is quite literally the BEST hair product I have ever used and not only does what it is supposed to but it is bloody easy to use and has never, ever lets me down.  As a colourist, I am so behind Smartbond that since the first time I used it, I recommend it to all my clients when having colour, most especially if the service involves a lightning process.

For any newbies to the whole Olaplex and bond repair hype, basically these products have been created to work on the bond INSIDE the hair cortex, keeping the hair strong and healthy. Usual treatment masks work on the OUTER layers of the hair, smoothing and softening the cuticle layer and giving shine and lustre.  So in layman's terms Smartbond does the work from the inside preventing the hair from becoming more damaged and repairs the bond fibres to make your locks stronger and healthier. 

The difference between Smartbond and other bond treatments like Olaplex is that Smartbond does the work on the inside of the hair but also delivers shine, shimmer, softness and hydration. Whereas with other brands like Olaplex the hair would become stronger, it wouldn't feel or look any better - this is how Smartbond wins for me. You literally cannot ignore the difference Smartbond creates after the first application, even making the dullest over-processed hair look immediately 10x healthier.

So it's still important to use a great shampoo and conditioner and a weekly mask, but as an easy add on to your normal haircare regime, if you use Smartbond you will notice immediate differences in your hair and after time, I swear you'll never look back.

Process:

Step 1: Smartbond step 1 goes in with your colour (don't fear - it doesn't affect the way your L'Oreal colour processes). 

Step 2: Your colour is rinsed and towel dried then Smartbond step 2 is applied for 10 minutes.

Step 3: Smartbond 2 gets rinsed off then your hair is shampooed and conditioned as usual.

Step 4: Take your Smartbond home treatment home (it lasts about 4/5 months!!) and use once a week. Shampoo hair as normal, rinse, squeeze out the excess moisture and apply your take home for 3 minutes. Rinse, towel dry and style as usual! EASY! 

If you want to discover the benefits of Smartbond give us a call or ask a YOKE stylist. The treatment is easy for us to add onto any colour service and at £15 for the in salon treatment and £17 for your take home, we are considerably more affordable that other L'Oreal salons in the region. 

 

Jo x

 

 

smartbond-range-packshot.jpg
smartbond-results-image.jpg