local

L'Oreal Colour Trophy Semi Finalist 2019

YOKE THE SALON has made it through WITH 3 TEAMS to the first round and into the semi-finals of the L’Oréal Colour Trophy Award 2019.

This means that we will now go head to head with salons at the Western Regional Semi-Final event on Sunday 7th April at Cheltenham. The Western region covers from below Birmingham all the way down to the bottom of wales and Cornwall, putting us up against some of the most prestigious salons in the UK.

During the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing, including British Hairdresser of the Year, Sally Brooks, Charlotte Mensah and Jamie Stevens as well as hairdressing icons Errol Douglas MBE and Charles Worthington MBE. YOKE fought off stiff competition and were successfully chosen to go through to the next round of the competition – the Regional Semi- Finals.

The next stage of the competition will put the team through their paces as they now look to create a truly inspirational, contemporary colour, complemented by trend-driven styling and finish. The team of judges will be looking for work that is exceptionally executed and technically precise.

At each Regional Semi-Final, six successful teams will be announced, two of which are guaranteed to compete at the prestigious L’Oréal Colour Trophy Grand Final in June, as well announcing who is to be taken forward to the Shortlisted Judging Stage. The L’Oréal Colour Trophy Semi-finalists are in for a chance to win the unparalleled Grand Final prize of national media exposure, a European trip to shoot their winning look and an exclusive feature with a top consumer title!

YOKE has 2 teams through for the Colour Trophy Award and 1 team through for the Mens Image Award - please check out our entries below….

Tickets for the Regional Semi- Finals are now available to buy online, £25.00 for individual tickets £20.00 for group tickets: www.lorealcolourtrophy.com/timeline

YOKE Feb 2 2019-048RR.jpg
YOKE Feb 2 2019-082RR.jpg

What's Your Proposition?... Plymouth College of Art & Design 2018/19 Campaign

A couple of months ago I was extremely lucky to be asked to be involved in an inspirational campaign for PCA.

My small part was to make the 13 models feel like their best versions of themselves in front of the camera with a little hair and makeup over the course of 2 days.

Here’s a little lowdown from Kat at PCA about the new campaign…

“Our new campaign features thirteen current students, recent graduates and alumni, each with their own compelling story to tell

From a film student campaigning for change in Northern Ireland and a photography graduate documenting the power of nature in Hungary, to a graphic design student empowering black women in the creative industries, our campaign focuses on allowing each participant to broadcast their own manifesto.

We believe that high-quality education for life in contemporary arts practice is the creative catalyst for personal, professional and cultural transformation, and our manifesto includes ten propositions, written by our Principal Andrew Brewerton, that added to the themes of CREATIVE LEARNING and SOCIAL JUSTICE, define our strategic plans for the future.”

You can check out the propositions and portraits surrounding the college in the city centre now and read the whole article here…. https://www.plymouthart.ac.uk/latest/blog/whats-your-proposition-behind-the-scenes

Thanks so much for the opportunity and to all of the amazing team involved!

Jo x

_PCA0007.jpg
_PCA0025.jpg
_PCA0050.jpg

LOVE LOCAL COLLECTIVE X YOKE

As a small business we are so appreciative of support from other local’s striving to create a buzz in Plymtown, which is why we LOVE, LOVE, LOVE the LLC guys.

So here is a bit of a run down on this amazing brainchild of the bloody lovely Adrienna and Jakob….

Love Local Collective

is your one-stop directory for all the best things independent, local and distinctive.  

A no-effort-required collective of the coolest, loveliest, independent establishments wherever you are.  

To celebrate how great these guys are we are running a competition to win a Cut & Blowdry at YOKE with them. To enter simply head over to their Facebook or Instagram NOW!

If you want to keep up with whats going on in the area (or even further afield) and want to learn about what makes your favourite local businesses tick pop to LLC’s website to learn more.

Jo x

42045377_2183241531948294_6332664209750360064_n.jpg