highlights

YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

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YOKE summer Party & One year anniversary for the Beautiful South Photo Booth Company

A couple of Sundays ago we co-hosted a summer bash with The Beautiful South Photo Booth Company to celebrate their 1 year anniversary and all the good weather we had been having! 

Also at the bash was the lovely Sadie from Shh by Sadie with a very special pop up shop and the super talented Make up Artist Rebecca Searle, who was on hand to demonstrate Delilah Cosmetics. 

 Thanks so much to everyone that came along on day and helped us celebrate and eat all the amazing cakes from Boston Tea Party and drink all the Pimms and Prosecco we could manage!

 

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L'OREAL ID ARTIST

Last Wednesday James and I headed up to Cheltenham to audition for the prestigious L'Oreal ID Artist positions in the Midlands and the South West. The audition consisted of us both entering either as a stylist (James) and a colour technician (Jo) and presenting a mood board and a model that represented a trend or idea that we had selected.

After much planning and deliberation (and leaving YOKE with 2 completed models & buckets of coffee at 7am)  we got to the Hotel Du Vin in Cheltenham for our 11am slots with the judges. The audition consisted of a skills test, in which we had 4 minutes to complete sectioning patterns or simple hair ups and then time in front of the judges to present our models with their completed looks. During this time we had to talk through our idea and how it corresponded with our models complete look as well as our technical explanation for what we did. After a pretty nerve- wracking audition we were then asked some questions by the lovely judges and then they had to give us an X Factor style judging of a ‘YES’ or a ‘NO’ each.

James went first and he auditioned as a stylist with his model Sophie and the theme ‘Water’. After 10 minutes he came out completely buzzing after receiving some amazing feedback and getting his 3 Yes’ which meant his was through to the next round!  

My turn came straight after and I presented my model - another Sophie, with my theme of 70’s Opulence. I also managed to get the 3 ‘yes’ and my chance to be considered for the next round!

So we packed up and headed for lunch on our way back down to Plymouth totally thrilled for having the opportunity to audition and with the knowledge that we were both through to the next round.

The next round involved the judges selecting 1 colour technician and 1 stylist from the hairdressers that receive the 3  yes’ throughout the day, so now we had to wait the agonising 3 days to find out if we had won the places.

On Friday afternoon I received a call from L’Oreal saying that James had been absolutely amazing and that they couldn’t believe how well he had done on his first audition for anything like this and although unsuccessful this year how much they wanted to see him back next year… They then went onto say that I had been awarded the place as Colour Technician for the Midlands and the whole of the South West!!!

 

As such a new salon this opportunity is so huge and it’s a bit difficult to explain how much of a big deal this is for YOKE, so i’ve popped some information below about what it means to be an ID Artist…

The ID Artist programme from L’Oréal Professionnel has one goal - to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched 15 years ago and always being inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals and it is proven that being an ID Artist has helped propel careers. As an ID Artist Jo will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

As part of a 2 year programme as a n ID artist Jo will attend numerous inspirational education sessions and unique hairdressing opportunities which includes the latest cut, session and colour techniques from some of the best in the industry. Jo will also receive insight into seasonal collections, product previews and the chance to be involved in some huge events.  

The ID Artist alumni consists of some of the biggest hairdressers in the world including the infamous Sophie Hilton from Not Another Salon...“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

 

Jo x

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YOKE squad shoot

Last week Sarah Brittain Edwards popped into YOKE to take our photos so that we were all a little more matchy, matchy on the old website & we could ditch our old selfies. I must say that when we were building our website it was literally impossible to find any photos of each of us without a beer, glass of wine a G&T in hand - does anyone else have this issue?

After meeting Sarah at The Outfit Exchange in Ocean Studios a few months ago and working on a shoot together (which will be appearing in Devon Life magazine in September), I knew she was super chilled and would have us all feeling comfortable behind the camera.

Sarah popped along to the salon and set up the most flattering pink backdrop and lights and it took just over an hour for her to capture everyone so perfectly. We literally couldn't be happier with the images and the whole experience - and i'm pretty sure that before this we all hated getting our photos taken.

Thanks so much Sarah - you are so talented and bloody lovely. For a bit more info about Sarah and her photography check out her website or pop her an email to ask about events and corporate images.

Oh and check out our 'Meet the team' page to see our faves and below for our funniest outtakes (sorry guys).

Jo x

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The Clean Wave Project

As part of YOKE's mission to be conscious of the environment and the effects humans have on our planet, we have found an amazing initiative which has allowed us to donate hair.

I read an article last year about a group of environmentalists in America using human hair and fur to create booms and mats to minimise and clean up oil spills. After much hunting and emailing I managed to find a gentleman based in the UK working on the project. 

Here is some more interesting info about The Clean Wave Project and how it works...

"There are over 2500 oil spills a year on average.  There are also over 370,000 hair salons in the US and over 200,000 pet groomers. They each cut on average two pounds (one kilo) of hair/fur per day. These fibers can be felted into mats or stuffed into recycled burlap sacks or pantyhose in order to make environmentally friendly booms and waddles which soak up oil.

Matter of Trust established the Clean Wave program to promote large-scale waste fiber recycling.  Using clippings of hair from salons, fur from pet groomers, fleece and feathers from farmers, even laundry lint. we produce felted recycled fiber mats. These go to public works departments for use in storm drains. We also coordinate with emergency clean water efforts to supply stuffed sausage-shaped booms that can “sandbag” and protect coves and beaches

Matter of Trust uses hair/fur/fleece donations in several ways. Fibers are felted into mats on site or at partner felting sites or they are stuffed into sheaths such as donated nylon stockings or burlap coffee bean bags to make booms.

Mats, booms, and loose fibers are used in classroom oil spill clean up demos. Mats are used by hazmat teams in oil spill cleanups and by public works departments in storm drain cages to keep motor oil drip spills out of waterways. Booms are best for encircling spills or “sandbagging” a beach to keep sands clean.

On November 7, 2007 the cargo ship named Cosco Busan accidentally hit the San Francisco Bay Bridge and spilled 58,000 gallons of Bunker C fuel. Within hours, Matter of Trust coordinated efforts with hundreds of volunteers to place booms and mats along San Francisco’s Ocean Beach.

As SF locals, we were uniquely situated to work with surfers who came out by the hundreds to volunteer. They also sorted the clean-up debris materials on beach tarps. We were then able to conduct a remediation experiment to compost the oily hair waste from the Cosco Busan spill.  At the Presidio National Park, we begin by treating the oily mats using oyster mushrooms donated from Fungi.com, then thermophilic composting, and finally vermiculture (worms) to turn the hazardous, bunker fuel waste into healthy compost over 18 months (see the study here). Composting is a viable alternative to conventional methods used for disposal of oil spill waste (for more information on composting visit our Global Compost Project). Haz Mat teams are legally responsible for oil spill waste disposal, which is typically incinerated or buried in lined landfills marked “hazardous waste.”

 

So rest in the knowledge that when you pop in for a cut, your locks are being sent off to help keep our beautiful and fragile oceans clean.

 

Jo x

N.B If you are a hairdresser reading this and would like some more info or the contact details for the guy we donate to please drop us an email & we will gladly help you out! 

 

 

 

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YOKE in the Press

I can't really believe it been nearly 3 months since we opened the doors as YOKE!

So over the last few months we have been super busy looking after so many lovely existing and new clients, working on editorial shoots and collabs, whilst also getting to grips with all our amazing new products (ta v. much L'Oreal & GHD). 

Thanks so much to everyone that has come to visit us and for all the kind words and press write ups we have received. 

I have popped a few of the press articles below.

Jo x

 

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Styled Bridal shoot for Amy Mair Couture

On Tuesday we headed up to a remote Welsh beach to do the hair for a styled shoot for the couture Bridal designer Amy Mair. 

James and I went along for the hair and we took one of our faves Rebecca Searle to do the makeup and Lucy one of our favourite models we have worked with at YOKE. We managed to sneak an hour before the shoot to take a look around Barry Island, before prepping and heading to a huge beach in the middle of nowhere. 

Eleanor the photographer had scoped put the most stunning location in the most beautiful light so we started shooting just after 4pm. The weather was pretty kind to us, although a little windy which meant slightly more structured hair up changes on the beach where the way to go. 

I have posted lots of our BTS images below and I cannot wait to share the finished images in a few weeks.

Thanks so much to everyone, especially Amy for such a special day and probably my favourite bridal shoot ever. 

Jo x

 

Photography: Eleanor Jane Weddings

Make up; Rebecca Searle Make up

Models: Ann & Lucy

Dresses: Amy Mair Couture

 

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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Party!

On Sunday we held a mini launch party at YOKE to celebrate our opening for all the team and their families.

Olivia from The Beautiful South Photo Company came along and set up a beautiful photo booth for us to play with and capture some cool images and we were treated to amazing vegan cakes from Boston Tea Party and delicious gin from Plymouth Gin. 

Thanks so much for all the help and support and for everyone that popped along! 

Special thanks to The Beautiful South Photo Booth Company, Boston Tea Party, Plymouth Gin and Pierres Bistro

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Beauty Shoot with Molly MUA

We are super lucky to work with so many amazing creatives at YOKE - on lots of different projects. One of our most recent ones was for Molly Russell a seriously talented Makeup Artist based in the South West.

The purpose of the shoot was to create new portfolio images of Molly's work and for Molly to create some exciting new looks. 

Molly is available for Make up for wedding, events and lessons in the South West and you can also book Molly to come to you at YOKE.

Photography: Emma Barrow

Make up & Model: Molly Russell

Hair: Jo @ YOKE 

 

Thanks to Emma & Molly, love working with you both.

 

Jo x

 

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YOKE's new interior

We have been beavering away morning, noon and night for the last 5 weeks to give the salon a brand new look and some fresh vibes & we are so very nearly there!

Our vision was to create a clean, light creative space that is easy and fluid to work in, whilst feeling spacious and chilled for all our visitors. 

We have worked closely with our super talented carpenter mate Gareth - who we met when he was working on some mega mansions in Sydney, a few years ago. Gareth used beautiful light wood and minimal fixtures to tie in the natural look and feel.

Thanks so much to everyone that has helped - special thanks to Paul Thompson, Gareth from GDSSouth West Signs for bringing our vision to life.

A few more things to do but we are nearly there.

Jo & Steve x

 

 

 

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Competition Time

WIN a luxury L'Oreal treatment and blow dry for you and your fave.

Head over to our Facebook or Instagram pages and tag your friend or family member that you'd love to share this pamper sesh with.

Winner & bestie will be selected at random on Saturday the 7th April at 12pm

 

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My obsession with L'Oreal Smartbond

After going through litres and litres of Olaplex in Sydney, when L'Oreal bought out their answer to bond fusion treatments with Smartbond, I was pretty damn excited to see what they had created. 

So turns out Smartbond is quite literally the BEST hair product I have ever used and not only does what it is supposed to but it is bloody easy to use and has never, ever lets me down.  As a colourist, I am so behind Smartbond that since the first time I used it, I recommend it to all my clients when having colour, most especially if the service involves a lightning process.

For any newbies to the whole Olaplex and bond repair hype, basically these products have been created to work on the bond INSIDE the hair cortex, keeping the hair strong and healthy. Usual treatment masks work on the OUTER layers of the hair, smoothing and softening the cuticle layer and giving shine and lustre.  So in layman's terms Smartbond does the work from the inside preventing the hair from becoming more damaged and repairs the bond fibres to make your locks stronger and healthier. 

The difference between Smartbond and other bond treatments like Olaplex is that Smartbond does the work on the inside of the hair but also delivers shine, shimmer, softness and hydration. Whereas with other brands like Olaplex the hair would become stronger, it wouldn't feel or look any better - this is how Smartbond wins for me. You literally cannot ignore the difference Smartbond creates after the first application, even making the dullest over-processed hair look immediately 10x healthier.

So it's still important to use a great shampoo and conditioner and a weekly mask, but as an easy add on to your normal haircare regime, if you use Smartbond you will notice immediate differences in your hair and after time, I swear you'll never look back.

Process:

Step 1: Smartbond step 1 goes in with your colour (don't fear - it doesn't affect the way your L'Oreal colour processes). 

Step 2: Your colour is rinsed and towel dried then Smartbond step 2 is applied for 10 minutes.

Step 3: Smartbond 2 gets rinsed off then your hair is shampooed and conditioned as usual.

Step 4: Take your Smartbond home treatment home (it lasts about 4/5 months!!) and use once a week. Shampoo hair as normal, rinse, squeeze out the excess moisture and apply your take home for 3 minutes. Rinse, towel dry and style as usual! EASY! 

If you want to discover the benefits of Smartbond give us a call or ask a YOKE stylist. The treatment is easy for us to add onto any colour service and at £15 for the in salon treatment and £17 for your take home, we are considerably more affordable that other L'Oreal salons in the region. 

 

Jo x

 

 

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POMP POMS WORKSHOP at YOKE

We have some super exciting Wednesday news, for anyone that loves a festival or getting crafty...

The very talented Charlotte from POMP POMS, is heading to the salon on Sunday 3rd June to run a very special POMP POM Festival Headband making class.

Charlotte will be showing you how to make your very own bespoke headband to rock this festival season! The girls from The Beautiful South Photo booth Company are also going to be setting up an extra awesome booth to get some snaps during and after! 

The workshop will be held in YOKE (the salon will be shut this day) and it will run from 12pm - 2.30pm. 

All refreshments & materials will be provided and it's a great day to be in the Yard, as the Monthly Farmers market will also be happening - so make a day of it! 

Tickets are £25 and limited so please book up via Eventbrite asap to avoid disappointment.

https://www.eventbrite.co.uk/e/pom-pom-festival-headband-making-workshop-plymouth-tickets-44144439206

Jo x

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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Welcome to YOKE

As YOKE has now been open for just over a week we thought we should share a little about us…

 

Established with an ethical sustainable, eco-sensitive ethos in mind, YOKE will not only provide the highest standards of hair styling and care but will also look to minimise it’s environmental impact with a series of initiatives designed to reduce water use, source eco-friendly products and minimise the use of harmful chemicals wherever possible, and lower energy usage - all whilst giving clients cutting edge styling and the very best treatments in a fresh, stylish new salon.

Nestled amoungst the Yard's thriving business community - situated between Le Bistrot Pierre and Le Vignoble -  YOKE enjoys an enviable position in one of the most sought after areas of the city. New owners and salon partners Jo Barker and Steven Dyer said,

“We love this site - it’s a wonderful place to work and we really can’t wait to get the doors open. The plans for YOKE have been under wraps for a long time and we’re really excited to be able to launch our brand to the public.”

Steven continued, “Between us, we have over 30 years of experience in the hairdressing industry, in some of the UK’s most exclusive salons. We have both worked as stylists and top-level colourists, as well as doing on-set hair and make-up for magazine editorials and managing other salons. We are very excited to now be able to pass our experience on to our wonderful team, and we look forward to welcoming our clients - both old and new - into the salon.”

Working exclusively with haircare experts L’Oreal, YOKE will look to bring some of the global brand’s expertise to the South West. Jo Barker, head colourist and salon partner said, “We have both worked in some of the UK’s very best salons, as well as spending two years living and working in Sydney, Australia. Many of the salons in Australia are way ahead of UK salons in terms of being more eco-friendly and sustainable, and we want to be amongst the first to bring this to the UK.”

Jo, who holds the highly sought after L’Oreal Colour Specialist qualification, which you won’t find at any other independent salons in the city, continued. “At YOKE we are looking forward to teaming up with more of the South West’s independent businesses to run exciting events, all with a focus on lessening our impact on the environment and creating beautiful, stylish hair in a salon environment that our clients can relax in.”

A super massive THANKS to all of our inspiring and awesome team and all our Family and Friends that have helped us realise and start building our dream! 

Jo & Steve x

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