editorial

YOKE summer Party & One year anniversary for the Beautiful South Photo Booth Company

A couple of Sundays ago we co-hosted a summer bash with The Beautiful South Photo Booth Company to celebrate their 1 year anniversary and all the good weather we had been having! 

Also at the bash was the lovely Sadie from Shh by Sadie with a very special pop up shop and the super talented Make up Artist Rebecca Searle, who was on hand to demonstrate Delilah Cosmetics. 

 Thanks so much to everyone that came along on day and helped us celebrate and eat all the amazing cakes from Boston Tea Party and drink all the Pimms and Prosecco we could manage!

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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Beauty Shoot with Molly MUA

We are super lucky to work with so many amazing creatives at YOKE - on lots of different projects. One of our most recent ones was for Molly Russell a seriously talented Makeup Artist based in the South West.

The purpose of the shoot was to create new portfolio images of Molly's work and for Molly to create some exciting new looks. 

Molly is available for Make up for wedding, events and lessons in the South West and you can also book Molly to come to you at YOKE.

Photography: Emma Barrow

Make up & Model: Molly Russell

Hair: Jo @ YOKE 

 

Thanks to Emma & Molly, love working with you both.

 

Jo x

 

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L'Oreal Colour Trophy

On Sunday the YOKE squad headed up to Cheltenham for the Western Regional semi finals for the L'Oreal Colour Trophy. Steve and I have both been involved in the Colour Trophy as part of other teams throughout our careers so it was an awesome opportunity to show the guys exactly how polished L'Oreal is when it comes to creativity and curating banging shows and live events.

L'Oreal Colour Trophy is in its 63rd year, making it the longest running live competition and undoubtedly one of the biggest and most prestigious hairdressing events of the year. The comp showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

The competition is split into 4 categories: Colour Trophy Star Award, L'Oreal Mens image Award, L'Oreal Colour Trophy Award, and the L'Oreal Afro Look Award. The competitors across the Uk and N.Ireland are then split into 8 regions with semi Final events held at each of them throughout April. At these shows the winners are selected to go through to the The Grand finals in London, held in June.

The show consisted of the competitors finishing their looks live and a show curated by The RUSH art team and the L'Oreal Artists.

Check out the winners from our heat below:

L’Oréal Colour Trophy Award Grand Finalists
Ken Picton Team 1
Reds Hair Company Team 3

Men’s Image Award Grand Finalist
G&T hairdressing

Star Award Western Winner
Natalia Ntypa, Hair By Jones

Best in Region for the Western Region L’Oréal Colour Trophy Award and the L’Oréal Men’s Image Award:

L’Oréal Colour Trophy Award
Alchemy
Ashley Paul Hairdressing Team 1
G&T Hairdressing
Ken Picton Team 1
NashWhite Leamington Spa
Reds Hair Company Team 3

Men’s Image Award
Andrew Hill salon
G&T hairdressing
Reds Hair Company

 

Check out some of our photos below and watch this space for YOKE's entries next year.... 

Jo x

 

 

 

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'Cause we're worth it... Why L'Oreal?

So we have been asked the question "why L'Oreal" on quite a few occasions now - so I thought I'd give you a little run down on why we choose to be a L'Oreal salon, over any other Professional Salon colour range on the market....

Whilst on our travels and throughout our numerous years(!!) of working within the industry, Steve and I have used nearly every single professional colour ranges on the market .. HOWEVER we have always believed that L'Oreal was the absolute best and always blew us away with the results. 

When we first started planning YOKE we dreamed about being a L'Oreal salon and knew that we just had to have it. The results speak for themselves and the condition that hair is left in - post colour service is way better than we have seen with any other brand.. 

Quite simply, L’Oréal Professional combines advanced research and professional expertise to create beautiful hair, whilst leaving it in the best possible condition.  The brands heritage spans back to 1907. A French chemist named Eugéne Schueller created a hair colour formula which totally revolutionized the hairdressing world!

L'Oreal works passionately to create innovative and exciting products and actually only bring out a new line when it has been rigorously tested and they are 100% confident in it - which is why they don't have 100's of ranges that are here one minute and discontinued the next. 

Although at YOKE we are striving to be as eco-friendly and sustainable as possible, after so much thought, research and testing we knew it would be a toss up between choosing a organic brand free of nasties that wasn't always guaranteed to deliver results and condition: over a product we 100% believed would create the best colours possible leaving the hair in its BEST condition. 

ALSO contrary to some heavy duty marketing and PR the majority of these 'organic and natural brands' actually aren't 100% of either. 

Lastly - this is another topic for yet another blog but just so you know L'Oreal DO NOT TEST ON ANIMALS. If you want to read more about this please click here.

Ohh, I nearly forgot the goss - this year L'Oreal are about to release 2 VERY EXCITING new ranges - I'm not gonna give it all away yet,but lets just say one will be doing its bit to help lose the need for single use plastic and the other is about to smash all the so called 'natural' professional colours out the park. 

So if you're still with me, enjoy the beautiful L'Oreal images below and the not so beaut cracker of me and my bestie Bex, picking up our L'Oreal Colour specialist Diplomas in Sydney last year.

 

Jo x

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BTS shoot Monday 26th March

As the sun was finally starting to shine in Plym Town a group of us creatives jumped at the chance to get a shoot in by the sea.

Below are a few of the behind the scenes shoots - finished images to come over the next few weeks.

Photography : Sarah Brittian Edwards

Hair: Jo at YOKE

Make up: Rebecca Searle using Delliah

Jewelry: Shh By Sadie

Styling: Sadie

Models: Lucy & Sophie 

Location: Devils point 

Thanks for a beautiful morning Ladies!

 

Jo x

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Surreal Magazine - Published work

In Feb James and I worked on a shoot with Emma, which literally must have been the coldest shoot ever (-11 wind chill and freezing rain). 

As you can see from below, the images completely made up for the numb hands and feet and having to hug Molly (MUA and model) to keep her warm between shots. 

The ethereal images have been published in  Surreal Magazine

Hair: James & Jo at YOKE

Accessories: Claire Austin

Assistant: Grace Jenkins

Make up: Molly Russsell

Photography: Emma Barrow

Stylist: Oritile Moloko

 

Jo x

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