eco

The Clean Wave Project

As part of YOKE's mission to be conscious of the environment and the effects humans have on our planet, we have found an amazing initiative which has allowed us to donate hair.

I read an article last year about a group of environmentalists in America using human hair and fur to create booms and mats to minimise and clean up oil spills. After much hunting and emailing I managed to find a gentleman based in the UK working on the project. 

Here is some more interesting info about The Clean Wave Project and how it works...

"There are over 2500 oil spills a year on average.  There are also over 370,000 hair salons in the US and over 200,000 pet groomers. They each cut on average two pounds (one kilo) of hair/fur per day. These fibers can be felted into mats or stuffed into recycled burlap sacks or pantyhose in order to make environmentally friendly booms and waddles which soak up oil.

Matter of Trust established the Clean Wave program to promote large-scale waste fiber recycling.  Using clippings of hair from salons, fur from pet groomers, fleece and feathers from farmers, even laundry lint. we produce felted recycled fiber mats. These go to public works departments for use in storm drains. We also coordinate with emergency clean water efforts to supply stuffed sausage-shaped booms that can “sandbag” and protect coves and beaches

Matter of Trust uses hair/fur/fleece donations in several ways. Fibers are felted into mats on site or at partner felting sites or they are stuffed into sheaths such as donated nylon stockings or burlap coffee bean bags to make booms.

Mats, booms, and loose fibers are used in classroom oil spill clean up demos. Mats are used by hazmat teams in oil spill cleanups and by public works departments in storm drain cages to keep motor oil drip spills out of waterways. Booms are best for encircling spills or “sandbagging” a beach to keep sands clean.

On November 7, 2007 the cargo ship named Cosco Busan accidentally hit the San Francisco Bay Bridge and spilled 58,000 gallons of Bunker C fuel. Within hours, Matter of Trust coordinated efforts with hundreds of volunteers to place booms and mats along San Francisco’s Ocean Beach.

As SF locals, we were uniquely situated to work with surfers who came out by the hundreds to volunteer. They also sorted the clean-up debris materials on beach tarps. We were then able to conduct a remediation experiment to compost the oily hair waste from the Cosco Busan spill.  At the Presidio National Park, we begin by treating the oily mats using oyster mushrooms donated from Fungi.com, then thermophilic composting, and finally vermiculture (worms) to turn the hazardous, bunker fuel waste into healthy compost over 18 months (see the study here). Composting is a viable alternative to conventional methods used for disposal of oil spill waste (for more information on composting visit our Global Compost Project). Haz Mat teams are legally responsible for oil spill waste disposal, which is typically incinerated or buried in lined landfills marked “hazardous waste.”

 

So rest in the knowledge that when you pop in for a cut, your locks are being sent off to help keep our beautiful and fragile oceans clean.

 

Jo x

N.B If you are a hairdresser reading this and would like some more info or the contact details for the guy we donate to please drop us an email & we will gladly help you out! 

 

 

 

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Focus on Sustainability - Biodegradable towels

In one of our efforts to keep our energy and water usage down we decided to go down the route of using disposable towels. 

I know 'disposable' is a bit of a dirty word but actually the towels we use at YOKE are 100% biodegradable and will even compost after about 14 days if buried in the ground! 

 

 

After plenty of research I decided that Simplydry where the right option for us as there were a number of points putting them top of the list for me:

Simplydry uses no bleach, no pesticides and no nasties – making them perfect for sensitive skin.

They save upto 40% on water and electricity used during laundering of regular towels.

Simplydry are made in the UK, therefore keeping their Carbon Footprint in check!

The towels are made from 100% Bamboo and are 100% biodegradable and can even be composted.

Simplydry achieves 10-15% MORE absorbency than other brands on the market.

Simplydry matches traditional towels for size and experience.

 

 

Here's a bit about how awesome bamboo is....

"It’s the fastest growing plant in the world and can grow 1-to-4 inches in a day and regrows quickly after being cut down, making it the No. 1 renewable resource. Since the plant’s health is improved by cutting, bamboo can be re-harvested every three years without any harmful effects on the environment. Can bamboo save the planet? The answer to that question remains to be seen. But this amazing plant and its surging popularity in a huge variety of products offers mankind a chance to enjoy many of the comforts of modern life without causing irreparable damage to our environment."

 

So another 

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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Welcome to YOKE

As YOKE has now been open for just over a week we thought we should share a little about us…

 

Established with an ethical sustainable, eco-sensitive ethos in mind, YOKE will not only provide the highest standards of hair styling and care but will also look to minimise it’s environmental impact with a series of initiatives designed to reduce water use, source eco-friendly products and minimise the use of harmful chemicals wherever possible, and lower energy usage - all whilst giving clients cutting edge styling and the very best treatments in a fresh, stylish new salon.

Nestled amoungst the Yard's thriving business community - situated between Le Bistrot Pierre and Le Vignoble -  YOKE enjoys an enviable position in one of the most sought after areas of the city. New owners and salon partners Jo Barker and Steven Dyer said,

“We love this site - it’s a wonderful place to work and we really can’t wait to get the doors open. The plans for YOKE have been under wraps for a long time and we’re really excited to be able to launch our brand to the public.”

Steven continued, “Between us, we have over 30 years of experience in the hairdressing industry, in some of the UK’s most exclusive salons. We have both worked as stylists and top-level colourists, as well as doing on-set hair and make-up for magazine editorials and managing other salons. We are very excited to now be able to pass our experience on to our wonderful team, and we look forward to welcoming our clients - both old and new - into the salon.”

Working exclusively with haircare experts L’Oreal, YOKE will look to bring some of the global brand’s expertise to the South West. Jo Barker, head colourist and salon partner said, “We have both worked in some of the UK’s very best salons, as well as spending two years living and working in Sydney, Australia. Many of the salons in Australia are way ahead of UK salons in terms of being more eco-friendly and sustainable, and we want to be amongst the first to bring this to the UK.”

Jo, who holds the highly sought after L’Oreal Colour Specialist qualification, which you won’t find at any other independent salons in the city, continued. “At YOKE we are looking forward to teaming up with more of the South West’s independent businesses to run exciting events, all with a focus on lessening our impact on the environment and creating beautiful, stylish hair in a salon environment that our clients can relax in.”

A super massive THANKS to all of our inspiring and awesome team and all our Family and Friends that have helped us realise and start building our dream! 

Jo & Steve x

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