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L'Oreal Colour Trophy Semi Finalist 2019

YOKE THE SALON has made it through WITH 3 TEAMS to the first round and into the semi-finals of the L’Oréal Colour Trophy Award 2019.

This means that we will now go head to head with salons at the Western Regional Semi-Final event on Sunday 7th April at Cheltenham. The Western region covers from below Birmingham all the way down to the bottom of wales and Cornwall, putting us up against some of the most prestigious salons in the UK.

During the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing, including British Hairdresser of the Year, Sally Brooks, Charlotte Mensah and Jamie Stevens as well as hairdressing icons Errol Douglas MBE and Charles Worthington MBE. YOKE fought off stiff competition and were successfully chosen to go through to the next round of the competition – the Regional Semi- Finals.

The next stage of the competition will put the team through their paces as they now look to create a truly inspirational, contemporary colour, complemented by trend-driven styling and finish. The team of judges will be looking for work that is exceptionally executed and technically precise.

At each Regional Semi-Final, six successful teams will be announced, two of which are guaranteed to compete at the prestigious L’Oréal Colour Trophy Grand Final in June, as well announcing who is to be taken forward to the Shortlisted Judging Stage. The L’Oréal Colour Trophy Semi-finalists are in for a chance to win the unparalleled Grand Final prize of national media exposure, a European trip to shoot their winning look and an exclusive feature with a top consumer title!

YOKE has 2 teams through for the Colour Trophy Award and 1 team through for the Mens Image Award - please check out our entries below….

Tickets for the Regional Semi- Finals are now available to buy online, £25.00 for individual tickets £20.00 for group tickets: www.lorealcolourtrophy.com/timeline

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L'Oreal ID ARTIST Programme 2018/2019

On Sunday I started my 2 year programme as L’Oreal Id Artist along with 33 other amazing hairdressers from across the UK & Ireland. After auditioning in the summer I was selected as one of 4 to represent the whole of the South West of England (the other 3 Id Artists from the SW are all based in Cheltenham).

So without banging on again about how much of a big deal this is for me and for the whole of the team at YOKE I’ll give you the low down on what I got up to ‘up North’…

On Sunday all the new first years got together at the Leeds Academy to get to know each other in be introduced to the team from L’Oreal that would be supporting us on our journey. We then took part in an interactive workshop with the Content Creator for the brand Sherie, which was a real insight into how to make our work and brand visible. At the end of the day we were teased with the prospect of being joined by one of the top art teams in the World the following day and headed out for dinner and drinks altogether.

After a pretty tame evening (for some of us) we headed back to the Academy on Monday morning to get cracking! We were then joined by the 2nd year ID artists bringing our total up to the 70’s and the insanely talented Brooks & Brooks artistic team. Headed up by numerous nominee and this years British Hairdresser of the Year Sally Brooks, partner Jamie and the seriously respected Marlon and Grace. The first few hours consisted of a q&a with the team and then with them presenting models they had coloured and styled.

Then the challenge was set… after the team giving us their knowledge and insight into how they create ideas and concepts for their own collections and shoots we were randomly split into teams of 5 or 6. The teams were made up of both first and second years and colourists and Stylists and we were each given at random a box.

What’s inside the box?… so without knowing each other nor what was in the box our task was to use the last few hours of the day and the following morning to come up with a concept and final look based on what was in the box. The following afternoon we were expected to present our look on a blockhead with a mood-board so we needed to get on with it asap.

My team was made up of 4 colourists and 1 stylist and we were all first year ID Artists and our box consisted of rose, other flowers, twine and fruit. We spent the first hour or two just talking through the items, what the represented to us and possible creative ideas.

Then it was time for a well deserved break for the eve/ 6 bottles of gin so we headed out to a retro bowling alley to compete against each other and get to know each other better. After so many laughs I headed home at a pretty decent time (obvs I went to Yoga both mornings - I needed to check out a studio & not feel like shit! - Thanks Yoga Hero).

The Tuesday saw us head back to the academy to nail our looks and present to the Brooks & Brooks team (omfg) and the rest of the ID Artists. After! the presentations we had more time to sit and chat with the team and Sally could give us even more insight and tips on working as a team and honing our creativity

The whole weekend was an absolute blast and the most amazing opportunity to work with the most insanely talented people in the industry - from the guest artists to the other ID team members and our L’Oreal rep team.

The next part of my journey is working backstage at The Central St Martins White show (up to 100 models on a catwalk!!!!!) in December followed up with several more trips to Leeds, Manchester and London academy’s over the next 4/5 months! BOOM!

Thanks so much to our L’Oreal team (Stacey, Michael, Sherie, Gemma, Rubie and Darren) my team for the weekend (Thomas, Harriet, Jamie & Sam), all the other super friendly ID artists, The Brook & Brooks team and special mention to my new mate (we incidentally trained in the exact same Toni & guy!) who got up at ungodly hours to get coffee and head to yoga with.

Jo

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What's Your Proposition?... Plymouth College of Art & Design 2018/19 Campaign

A couple of months ago I was extremely lucky to be asked to be involved in an inspirational campaign for PCA.

My small part was to make the 13 models feel like their best versions of themselves in front of the camera with a little hair and makeup over the course of 2 days.

Here’s a little lowdown from Kat at PCA about the new campaign…

“Our new campaign features thirteen current students, recent graduates and alumni, each with their own compelling story to tell

From a film student campaigning for change in Northern Ireland and a photography graduate documenting the power of nature in Hungary, to a graphic design student empowering black women in the creative industries, our campaign focuses on allowing each participant to broadcast their own manifesto.

We believe that high-quality education for life in contemporary arts practice is the creative catalyst for personal, professional and cultural transformation, and our manifesto includes ten propositions, written by our Principal Andrew Brewerton, that added to the themes of CREATIVE LEARNING and SOCIAL JUSTICE, define our strategic plans for the future.”

You can check out the propositions and portraits surrounding the college in the city centre now and read the whole article here…. https://www.plymouthart.ac.uk/latest/blog/whats-your-proposition-behind-the-scenes

Thanks so much for the opportunity and to all of the amazing team involved!

Jo x

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LOVE LOCAL COLLECTIVE X YOKE

As a small business we are so appreciative of support from other local’s striving to create a buzz in Plymtown, which is why we LOVE, LOVE, LOVE the LLC guys.

So here is a bit of a run down on this amazing brainchild of the bloody lovely Adrienna and Jakob….

Love Local Collective

is your one-stop directory for all the best things independent, local and distinctive.  

A no-effort-required collective of the coolest, loveliest, independent establishments wherever you are.  

To celebrate how great these guys are we are running a competition to win a Cut & Blowdry at YOKE with them. To enter simply head over to their Facebook or Instagram NOW!

If you want to keep up with whats going on in the area (or even further afield) and want to learn about what makes your favourite local businesses tick pop to LLC’s website to learn more.

Jo x

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YOKE summer Party & One year anniversary for the Beautiful South Photo Booth Company

A couple of Sundays ago we co-hosted a summer bash with The Beautiful South Photo Booth Company to celebrate their 1 year anniversary and all the good weather we had been having! 

Also at the bash was the lovely Sadie from Shh by Sadie with a very special pop up shop and the super talented Make up Artist Rebecca Searle, who was on hand to demonstrate Delilah Cosmetics. 

 Thanks so much to everyone that came along on day and helped us celebrate and eat all the amazing cakes from Boston Tea Party and drink all the Pimms and Prosecco we could manage!

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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Yoga at YOKE

A couple of weeks ago I took a trial yoga class at YOKE to see how yoga would work in the space and after a lovely class I have decided to make it a regular thing.

Classes will be running as following:

Monday Evenings 6-7 (commencing from 14th May) 

Friday mornings 6.30-7.30 am (commencing from 11th May)

My classes are super small (8 people max) making it perfect for beginners and intermediates. If you'd like to know a little more about the style of yoga I teach and my background please take a look on my website - OmYogaDevon

Classes are £4 per person and you must book to secure your space. To book please pop me an email yokethesalon@gmail.com or send us a message via Facebook.

Jo x

 

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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Party!

On Sunday we held a mini launch party at YOKE to celebrate our opening for all the team and their families.

Olivia from The Beautiful South Photo Company came along and set up a beautiful photo booth for us to play with and capture some cool images and we were treated to amazing vegan cakes from Boston Tea Party and delicious gin from Plymouth Gin. 

Thanks so much for all the help and support and for everyone that popped along! 

Special thanks to The Beautiful South Photo Booth Company, Boston Tea Party, Plymouth Gin and Pierres Bistro

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L'Oreal Colour Trophy

On Sunday the YOKE squad headed up to Cheltenham for the Western Regional semi finals for the L'Oreal Colour Trophy. Steve and I have both been involved in the Colour Trophy as part of other teams throughout our careers so it was an awesome opportunity to show the guys exactly how polished L'Oreal is when it comes to creativity and curating banging shows and live events.

L'Oreal Colour Trophy is in its 63rd year, making it the longest running live competition and undoubtedly one of the biggest and most prestigious hairdressing events of the year. The comp showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

The competition is split into 4 categories: Colour Trophy Star Award, L'Oreal Mens image Award, L'Oreal Colour Trophy Award, and the L'Oreal Afro Look Award. The competitors across the Uk and N.Ireland are then split into 8 regions with semi Final events held at each of them throughout April. At these shows the winners are selected to go through to the The Grand finals in London, held in June.

The show consisted of the competitors finishing their looks live and a show curated by The RUSH art team and the L'Oreal Artists.

Check out the winners from our heat below:

L’Oréal Colour Trophy Award Grand Finalists
Ken Picton Team 1
Reds Hair Company Team 3

Men’s Image Award Grand Finalist
G&T hairdressing

Star Award Western Winner
Natalia Ntypa, Hair By Jones

Best in Region for the Western Region L’Oréal Colour Trophy Award and the L’Oréal Men’s Image Award:

L’Oréal Colour Trophy Award
Alchemy
Ashley Paul Hairdressing Team 1
G&T Hairdressing
Ken Picton Team 1
NashWhite Leamington Spa
Reds Hair Company Team 3

Men’s Image Award
Andrew Hill salon
G&T hairdressing
Reds Hair Company

 

Check out some of our photos below and watch this space for YOKE's entries next year.... 

Jo x

 

 

 

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'Cause we're worth it... Why L'Oreal?

So we have been asked the question "why L'Oreal" on quite a few occasions now - so I thought I'd give you a little run down on why we choose to be a L'Oreal salon, over any other Professional Salon colour range on the market....

Whilst on our travels and throughout our numerous years(!!) of working within the industry, Steve and I have used nearly every single professional colour ranges on the market .. HOWEVER we have always believed that L'Oreal was the absolute best and always blew us away with the results. 

When we first started planning YOKE we dreamed about being a L'Oreal salon and knew that we just had to have it. The results speak for themselves and the condition that hair is left in - post colour service is way better than we have seen with any other brand.. 

Quite simply, L’Oréal Professional combines advanced research and professional expertise to create beautiful hair, whilst leaving it in the best possible condition.  The brands heritage spans back to 1907. A French chemist named Eugéne Schueller created a hair colour formula which totally revolutionized the hairdressing world!

L'Oreal works passionately to create innovative and exciting products and actually only bring out a new line when it has been rigorously tested and they are 100% confident in it - which is why they don't have 100's of ranges that are here one minute and discontinued the next. 

Although at YOKE we are striving to be as eco-friendly and sustainable as possible, after so much thought, research and testing we knew it would be a toss up between choosing a organic brand free of nasties that wasn't always guaranteed to deliver results and condition: over a product we 100% believed would create the best colours possible leaving the hair in its BEST condition. 

ALSO contrary to some heavy duty marketing and PR the majority of these 'organic and natural brands' actually aren't 100% of either. 

Lastly - this is another topic for yet another blog but just so you know L'Oreal DO NOT TEST ON ANIMALS. If you want to read more about this please click here.

Ohh, I nearly forgot the goss - this year L'Oreal are about to release 2 VERY EXCITING new ranges - I'm not gonna give it all away yet,but lets just say one will be doing its bit to help lose the need for single use plastic and the other is about to smash all the so called 'natural' professional colours out the park. 

So if you're still with me, enjoy the beautiful L'Oreal images below and the not so beaut cracker of me and my bestie Bex, picking up our L'Oreal Colour specialist Diplomas in Sydney last year.

 

Jo x

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YOKE's new interior

We have been beavering away morning, noon and night for the last 5 weeks to give the salon a brand new look and some fresh vibes & we are so very nearly there!

Our vision was to create a clean, light creative space that is easy and fluid to work in, whilst feeling spacious and chilled for all our visitors. 

We have worked closely with our super talented carpenter mate Gareth - who we met when he was working on some mega mansions in Sydney, a few years ago. Gareth used beautiful light wood and minimal fixtures to tie in the natural look and feel.

Thanks so much to everyone that has helped - special thanks to Paul Thompson, Gareth from GDSSouth West Signs for bringing our vision to life.

A few more things to do but we are nearly there.

Jo & Steve x

 

 

 

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Focus on Sustainability - Biodegradable towels

In one of our efforts to keep our energy and water usage down we decided to go down the route of using disposable towels. 

I know 'disposable' is a bit of a dirty word but actually the towels we use at YOKE are 100% biodegradable and will even compost after about 14 days if buried in the ground! 

 

 

After plenty of research I decided that Simplydry where the right option for us as there were a number of points putting them top of the list for me:

Simplydry uses no bleach, no pesticides and no nasties – making them perfect for sensitive skin.

They save upto 40% on water and electricity used during laundering of regular towels.

Simplydry are made in the UK, therefore keeping their Carbon Footprint in check!

The towels are made from 100% Bamboo and are 100% biodegradable and can even be composted.

Simplydry achieves 10-15% MORE absorbency than other brands on the market.

Simplydry matches traditional towels for size and experience.

 

 

Here's a bit about how awesome bamboo is....

"It’s the fastest growing plant in the world and can grow 1-to-4 inches in a day and regrows quickly after being cut down, making it the No. 1 renewable resource. Since the plant’s health is improved by cutting, bamboo can be re-harvested every three years without any harmful effects on the environment. Can bamboo save the planet? The answer to that question remains to be seen. But this amazing plant and its surging popularity in a huge variety of products offers mankind a chance to enjoy many of the comforts of modern life without causing irreparable damage to our environment."

 

So another 

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Surreal Magazine - Published work

In Feb James and I worked on a shoot with Emma, which literally must have been the coldest shoot ever (-11 wind chill and freezing rain). 

As you can see from below, the images completely made up for the numb hands and feet and having to hug Molly (MUA and model) to keep her warm between shots. 

The ethereal images have been published in  Surreal Magazine

Hair: James & Jo at YOKE

Accessories: Claire Austin

Assistant: Grace Jenkins

Make up: Molly Russsell

Photography: Emma Barrow

Stylist: Oritile Moloko

 

Jo x

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Amy Mair Couture Bridal Shoot - Finished images

At the begining of March YOKE's James headed to Cardiff to style hair for a shoot for Couture wedding dress designer Amy Mair. 

Amy's exquistie handmade dresses and the oppulent location made for the most stunning collection of images to showcase Amy's newest collection 'She Walks in Beauty'.

Enjoy! 

Dresses: Amy Mair Couture

Makeup: Amrie

Hair: James at YOKE

Head pieces: Agnes Hart

Photography: Emma Barrow

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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