colour

YOKE summer Party & One year anniversary for the Beautiful South Photo Booth Company

A couple of Sundays ago we co-hosted a summer bash with The Beautiful South Photo Booth Company to celebrate their 1 year anniversary and all the good weather we had been having! 

Also at the bash was the lovely Sadie from Shh by Sadie with a very special pop up shop and the super talented Make up Artist Rebecca Searle, who was on hand to demonstrate Delilah Cosmetics. 

 Thanks so much to everyone that came along on day and helped us celebrate and eat all the amazing cakes from Boston Tea Party and drink all the Pimms and Prosecco we could manage!

 

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Editorial for beau NU Magazine

After the windiest rainy shoot possibly ever, the team managed to persevere to get some amazing images that have now been published in beau Nu Magazine.

Team: 

Hair: Kerra Day & James Holroyd from YOKE
Model: Lucy Daw
MUA: Kasia Werblanska Make-up Artist
Photographer: Emma Barrow Photography
Stylist: Emma Barrow
Photographer’s Assistant: Grace Jenkins

Check out the images from the shoot below...

 

Jo x

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But First... Coffee....

As a real sucker for detail I took my time deciding on our coffee offering at YOKE and picked local roasters Owens to do the job.

Owens is 100% ORGANIC, Fair Trade sustainably sourced coffee and roasted locally in Ivybridge.
They started roasting in 2010 and from day one have insisted on using the finest, 100% organic and Fair trade beans. 

I got so hooked on excellent coffee when living in Oz, that I completed my Barista training in Sydney as I was desperate to know all the secrets to making the perfect coffee.

After much deliberation at YOKE we decided that individual french press' (cafetieres) were the way to go (pod coffee machines create so much waste and single use plastic, espresso machines are too pricey for a non-coffee shop and instant was NOT an option!). 

Please check out a bit more about Owens over on their website & come in and give it a try at YOKE! 

Jo x

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Editorial Shoot for Salyse Magazine

You might remember that freezing cold couple of days a few months ago when it actually SNOWED in Plymouth - well a group of us were outside shooting for an Editorial submission with Emma Barrow.

Despite the snow, freezing wind and blue hands we nailed the shoot and the images have appeared in this months Salyse mag.

Photographer: Emma Barrow

Models: Carol and Darcy

Hair and Makeup: Jo at YOKE

Photography assistant: Grace Jenkins

Dresses: The bridal rooms of Wellswood and the Wedding Dress Company, Plympton

 

 

 

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Party!

On Sunday we held a mini launch party at YOKE to celebrate our opening for all the team and their families.

Olivia from The Beautiful South Photo Company came along and set up a beautiful photo booth for us to play with and capture some cool images and we were treated to amazing vegan cakes from Boston Tea Party and delicious gin from Plymouth Gin. 

Thanks so much for all the help and support and for everyone that popped along! 

Special thanks to The Beautiful South Photo Booth Company, Boston Tea Party, Plymouth Gin and Pierres Bistro

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'Cause we're worth it... Why L'Oreal?

So we have been asked the question "why L'Oreal" on quite a few occasions now - so I thought I'd give you a little run down on why we choose to be a L'Oreal salon, over any other Professional Salon colour range on the market....

Whilst on our travels and throughout our numerous years(!!) of working within the industry, Steve and I have used nearly every single professional colour ranges on the market .. HOWEVER we have always believed that L'Oreal was the absolute best and always blew us away with the results. 

When we first started planning YOKE we dreamed about being a L'Oreal salon and knew that we just had to have it. The results speak for themselves and the condition that hair is left in - post colour service is way better than we have seen with any other brand.. 

Quite simply, L’Oréal Professional combines advanced research and professional expertise to create beautiful hair, whilst leaving it in the best possible condition.  The brands heritage spans back to 1907. A French chemist named Eugéne Schueller created a hair colour formula which totally revolutionized the hairdressing world!

L'Oreal works passionately to create innovative and exciting products and actually only bring out a new line when it has been rigorously tested and they are 100% confident in it - which is why they don't have 100's of ranges that are here one minute and discontinued the next. 

Although at YOKE we are striving to be as eco-friendly and sustainable as possible, after so much thought, research and testing we knew it would be a toss up between choosing a organic brand free of nasties that wasn't always guaranteed to deliver results and condition: over a product we 100% believed would create the best colours possible leaving the hair in its BEST condition. 

ALSO contrary to some heavy duty marketing and PR the majority of these 'organic and natural brands' actually aren't 100% of either. 

Lastly - this is another topic for yet another blog but just so you know L'Oreal DO NOT TEST ON ANIMALS. If you want to read more about this please click here.

Ohh, I nearly forgot the goss - this year L'Oreal are about to release 2 VERY EXCITING new ranges - I'm not gonna give it all away yet,but lets just say one will be doing its bit to help lose the need for single use plastic and the other is about to smash all the so called 'natural' professional colours out the park. 

So if you're still with me, enjoy the beautiful L'Oreal images below and the not so beaut cracker of me and my bestie Bex, picking up our L'Oreal Colour specialist Diplomas in Sydney last year.

 

Jo x

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My obsession with L'Oreal Smartbond

After going through litres and litres of Olaplex in Sydney, when L'Oreal bought out their answer to bond fusion treatments with Smartbond, I was pretty damn excited to see what they had created. 

So turns out Smartbond is quite literally the BEST hair product I have ever used and not only does what it is supposed to but it is bloody easy to use and has never, ever lets me down.  As a colourist, I am so behind Smartbond that since the first time I used it, I recommend it to all my clients when having colour, most especially if the service involves a lightning process.

For any newbies to the whole Olaplex and bond repair hype, basically these products have been created to work on the bond INSIDE the hair cortex, keeping the hair strong and healthy. Usual treatment masks work on the OUTER layers of the hair, smoothing and softening the cuticle layer and giving shine and lustre.  So in layman's terms Smartbond does the work from the inside preventing the hair from becoming more damaged and repairs the bond fibres to make your locks stronger and healthier. 

The difference between Smartbond and other bond treatments like Olaplex is that Smartbond does the work on the inside of the hair but also delivers shine, shimmer, softness and hydration. Whereas with other brands like Olaplex the hair would become stronger, it wouldn't feel or look any better - this is how Smartbond wins for me. You literally cannot ignore the difference Smartbond creates after the first application, even making the dullest over-processed hair look immediately 10x healthier.

So it's still important to use a great shampoo and conditioner and a weekly mask, but as an easy add on to your normal haircare regime, if you use Smartbond you will notice immediate differences in your hair and after time, I swear you'll never look back.

Process:

Step 1: Smartbond step 1 goes in with your colour (don't fear - it doesn't affect the way your L'Oreal colour processes). 

Step 2: Your colour is rinsed and towel dried then Smartbond step 2 is applied for 10 minutes.

Step 3: Smartbond 2 gets rinsed off then your hair is shampooed and conditioned as usual.

Step 4: Take your Smartbond home treatment home (it lasts about 4/5 months!!) and use once a week. Shampoo hair as normal, rinse, squeeze out the excess moisture and apply your take home for 3 minutes. Rinse, towel dry and style as usual! EASY! 

If you want to discover the benefits of Smartbond give us a call or ask a YOKE stylist. The treatment is easy for us to add onto any colour service and at £15 for the in salon treatment and £17 for your take home, we are considerably more affordable that other L'Oreal salons in the region. 

 

Jo x

 

 

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Surreal Magazine - Published work

In Feb James and I worked on a shoot with Emma, which literally must have been the coldest shoot ever (-11 wind chill and freezing rain). 

As you can see from below, the images completely made up for the numb hands and feet and having to hug Molly (MUA and model) to keep her warm between shots. 

The ethereal images have been published in  Surreal Magazine

Hair: James & Jo at YOKE

Accessories: Claire Austin

Assistant: Grace Jenkins

Make up: Molly Russsell

Photography: Emma Barrow

Stylist: Oritile Moloko

 

Jo x

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Sustainability at YOKE

You'd have to have your head buried in the sand, to not be aware of the current state of our planet. 

At YOKE we are doing everything we can do to deliver beautiful hair that doesn't cost the Earth.

Through a series of initiatives and education of our squad we have been awarded the SUSTAINABLE SALON CERTIFICATE from Eco Hair and Beauty

This Educational initiative was set up by researchers from Southampton Uni to drive sustainability within the beauty industry.

Please check out Dr Denise Badens TED talk below or pop in and talk to us about what we do or discuss any ideas.

Below's quote from the Eco hair and Beauty website explains the influence well educated Hairdressers can have on doing their bit to help their clients understand sustainability....

"Key issues identified from this project included: the potential to make resource efficiency savings within the salon, numerous ideas on products and practices that can enable salons to reduce their energy, water and product use, and how to engage, incorporate and promote sustainability aspects to clients and across the sector more generally. We found that once engaged and informed about sustainability issues, hairdressers were motivated and willing both to address their own salons’ environmental impact, and also talk to their clients about more environmentally friendly hair care practices. You can see a brief 13 minute talk on our project: Baden, D (2013) ‘What hairdressers can tell us about sustainability’ March. TEDx talk We found that customers of hairdressers (N = 776) reported that their hair care practices at home are influenced by their experiences at the hairdressers e.g. in terms of how often to shampoo, how long to dry/rinse hair, what hair products to use etc. Most also indicated that they would like their hairdressers to consider such issues."

Jo x

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Welcome to YOKE

As YOKE has now been open for just over a week we thought we should share a little about us…

 

Established with an ethical sustainable, eco-sensitive ethos in mind, YOKE will not only provide the highest standards of hair styling and care but will also look to minimise it’s environmental impact with a series of initiatives designed to reduce water use, source eco-friendly products and minimise the use of harmful chemicals wherever possible, and lower energy usage - all whilst giving clients cutting edge styling and the very best treatments in a fresh, stylish new salon.

Nestled amoungst the Yard's thriving business community - situated between Le Bistrot Pierre and Le Vignoble -  YOKE enjoys an enviable position in one of the most sought after areas of the city. New owners and salon partners Jo Barker and Steven Dyer said,

“We love this site - it’s a wonderful place to work and we really can’t wait to get the doors open. The plans for YOKE have been under wraps for a long time and we’re really excited to be able to launch our brand to the public.”

Steven continued, “Between us, we have over 30 years of experience in the hairdressing industry, in some of the UK’s most exclusive salons. We have both worked as stylists and top-level colourists, as well as doing on-set hair and make-up for magazine editorials and managing other salons. We are very excited to now be able to pass our experience on to our wonderful team, and we look forward to welcoming our clients - both old and new - into the salon.”

Working exclusively with haircare experts L’Oreal, YOKE will look to bring some of the global brand’s expertise to the South West. Jo Barker, head colourist and salon partner said, “We have both worked in some of the UK’s very best salons, as well as spending two years living and working in Sydney, Australia. Many of the salons in Australia are way ahead of UK salons in terms of being more eco-friendly and sustainable, and we want to be amongst the first to bring this to the UK.”

Jo, who holds the highly sought after L’Oreal Colour Specialist qualification, which you won’t find at any other independent salons in the city, continued. “At YOKE we are looking forward to teaming up with more of the South West’s independent businesses to run exciting events, all with a focus on lessening our impact on the environment and creating beautiful, stylish hair in a salon environment that our clients can relax in.”

A super massive THANKS to all of our inspiring and awesome team and all our Family and Friends that have helped us realise and start building our dream! 

Jo & Steve x

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