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What's Your Proposition?... Plymouth College of Art & Design 2018/19 Campaign

A couple of months ago I was extremely lucky to be asked to be involved in an inspirational campaign for PCA.

My small part was to make the 13 models feel like their best versions of themselves in front of the camera with a little hair and makeup over the course of 2 days.

Here’s a little lowdown from Kat at PCA about the new campaign…

“Our new campaign features thirteen current students, recent graduates and alumni, each with their own compelling story to tell

From a film student campaigning for change in Northern Ireland and a photography graduate documenting the power of nature in Hungary, to a graphic design student empowering black women in the creative industries, our campaign focuses on allowing each participant to broadcast their own manifesto.

We believe that high-quality education for life in contemporary arts practice is the creative catalyst for personal, professional and cultural transformation, and our manifesto includes ten propositions, written by our Principal Andrew Brewerton, that added to the themes of CREATIVE LEARNING and SOCIAL JUSTICE, define our strategic plans for the future.”

You can check out the propositions and portraits surrounding the college in the city centre now and read the whole article here…. https://www.plymouthart.ac.uk/latest/blog/whats-your-proposition-behind-the-scenes

Thanks so much for the opportunity and to all of the amazing team involved!

Jo x

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YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

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L'OREAL ID ARTIST

Last Wednesday James and I headed up to Cheltenham to audition for the prestigious L'Oreal ID Artist positions in the Midlands and the South West. The audition consisted of us both entering either as a stylist (James) and a colour technician (Jo) and presenting a mood board and a model that represented a trend or idea that we had selected.

After much planning and deliberation (and leaving YOKE with 2 completed models & buckets of coffee at 7am)  we got to the Hotel Du Vin in Cheltenham for our 11am slots with the judges. The audition consisted of a skills test, in which we had 4 minutes to complete sectioning patterns or simple hair ups and then time in front of the judges to present our models with their completed looks. During this time we had to talk through our idea and how it corresponded with our models complete look as well as our technical explanation for what we did. After a pretty nerve- wracking audition we were then asked some questions by the lovely judges and then they had to give us an X Factor style judging of a ‘YES’ or a ‘NO’ each.

James went first and he auditioned as a stylist with his model Sophie and the theme ‘Water’. After 10 minutes he came out completely buzzing after receiving some amazing feedback and getting his 3 Yes’ which meant his was through to the next round!  

My turn came straight after and I presented my model - another Sophie, with my theme of 70’s Opulence. I also managed to get the 3 ‘yes’ and my chance to be considered for the next round!

So we packed up and headed for lunch on our way back down to Plymouth totally thrilled for having the opportunity to audition and with the knowledge that we were both through to the next round.

The next round involved the judges selecting 1 colour technician and 1 stylist from the hairdressers that receive the 3  yes’ throughout the day, so now we had to wait the agonising 3 days to find out if we had won the places.

On Friday afternoon I received a call from L’Oreal saying that James had been absolutely amazing and that they couldn’t believe how well he had done on his first audition for anything like this and although unsuccessful this year how much they wanted to see him back next year… They then went onto say that I had been awarded the place as Colour Technician for the Midlands and the whole of the South West!!!

 

As such a new salon this opportunity is so huge and it’s a bit difficult to explain how much of a big deal this is for YOKE, so i’ve popped some information below about what it means to be an ID Artist…

The ID Artist programme from L’Oréal Professionnel has one goal - to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched 15 years ago and always being inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals and it is proven that being an ID Artist has helped propel careers. As an ID Artist Jo will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

As part of a 2 year programme as a n ID artist Jo will attend numerous inspirational education sessions and unique hairdressing opportunities which includes the latest cut, session and colour techniques from some of the best in the industry. Jo will also receive insight into seasonal collections, product previews and the chance to be involved in some huge events.  

The ID Artist alumni consists of some of the biggest hairdressers in the world including the infamous Sophie Hilton from Not Another Salon...“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

 

Jo x

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The Clean Wave Project

As part of YOKE's mission to be conscious of the environment and the effects humans have on our planet, we have found an amazing initiative which has allowed us to donate hair.

I read an article last year about a group of environmentalists in America using human hair and fur to create booms and mats to minimise and clean up oil spills. After much hunting and emailing I managed to find a gentleman based in the UK working on the project. 

Here is some more interesting info about The Clean Wave Project and how it works...

"There are over 2500 oil spills a year on average.  There are also over 370,000 hair salons in the US and over 200,000 pet groomers. They each cut on average two pounds (one kilo) of hair/fur per day. These fibers can be felted into mats or stuffed into recycled burlap sacks or pantyhose in order to make environmentally friendly booms and waddles which soak up oil.

Matter of Trust established the Clean Wave program to promote large-scale waste fiber recycling.  Using clippings of hair from salons, fur from pet groomers, fleece and feathers from farmers, even laundry lint. we produce felted recycled fiber mats. These go to public works departments for use in storm drains. We also coordinate with emergency clean water efforts to supply stuffed sausage-shaped booms that can “sandbag” and protect coves and beaches

Matter of Trust uses hair/fur/fleece donations in several ways. Fibers are felted into mats on site or at partner felting sites or they are stuffed into sheaths such as donated nylon stockings or burlap coffee bean bags to make booms.

Mats, booms, and loose fibers are used in classroom oil spill clean up demos. Mats are used by hazmat teams in oil spill cleanups and by public works departments in storm drain cages to keep motor oil drip spills out of waterways. Booms are best for encircling spills or “sandbagging” a beach to keep sands clean.

On November 7, 2007 the cargo ship named Cosco Busan accidentally hit the San Francisco Bay Bridge and spilled 58,000 gallons of Bunker C fuel. Within hours, Matter of Trust coordinated efforts with hundreds of volunteers to place booms and mats along San Francisco’s Ocean Beach.

As SF locals, we were uniquely situated to work with surfers who came out by the hundreds to volunteer. They also sorted the clean-up debris materials on beach tarps. We were then able to conduct a remediation experiment to compost the oily hair waste from the Cosco Busan spill.  At the Presidio National Park, we begin by treating the oily mats using oyster mushrooms donated from Fungi.com, then thermophilic composting, and finally vermiculture (worms) to turn the hazardous, bunker fuel waste into healthy compost over 18 months (see the study here). Composting is a viable alternative to conventional methods used for disposal of oil spill waste (for more information on composting visit our Global Compost Project). Haz Mat teams are legally responsible for oil spill waste disposal, which is typically incinerated or buried in lined landfills marked “hazardous waste.”

 

So rest in the knowledge that when you pop in for a cut, your locks are being sent off to help keep our beautiful and fragile oceans clean.

 

Jo x

N.B If you are a hairdresser reading this and would like some more info or the contact details for the guy we donate to please drop us an email & we will gladly help you out! 

 

 

 

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L'Oreal Colour Trophy

On Sunday the YOKE squad headed up to Cheltenham for the Western Regional semi finals for the L'Oreal Colour Trophy. Steve and I have both been involved in the Colour Trophy as part of other teams throughout our careers so it was an awesome opportunity to show the guys exactly how polished L'Oreal is when it comes to creativity and curating banging shows and live events.

L'Oreal Colour Trophy is in its 63rd year, making it the longest running live competition and undoubtedly one of the biggest and most prestigious hairdressing events of the year. The comp showcases some of the brightest hairdressing talents across the country, whilst ensuring that hairdressers nationwide are continually inspired to celebrate ‘Hair Inspired by Fashion’.

The competition is split into 4 categories: Colour Trophy Star Award, L'Oreal Mens image Award, L'Oreal Colour Trophy Award, and the L'Oreal Afro Look Award. The competitors across the Uk and N.Ireland are then split into 8 regions with semi Final events held at each of them throughout April. At these shows the winners are selected to go through to the The Grand finals in London, held in June.

The show consisted of the competitors finishing their looks live and a show curated by The RUSH art team and the L'Oreal Artists.

Check out the winners from our heat below:

L’Oréal Colour Trophy Award Grand Finalists
Ken Picton Team 1
Reds Hair Company Team 3

Men’s Image Award Grand Finalist
G&T hairdressing

Star Award Western Winner
Natalia Ntypa, Hair By Jones

Best in Region for the Western Region L’Oréal Colour Trophy Award and the L’Oréal Men’s Image Award:

L’Oréal Colour Trophy Award
Alchemy
Ashley Paul Hairdressing Team 1
G&T Hairdressing
Ken Picton Team 1
NashWhite Leamington Spa
Reds Hair Company Team 3

Men’s Image Award
Andrew Hill salon
G&T hairdressing
Reds Hair Company

 

Check out some of our photos below and watch this space for YOKE's entries next year.... 

Jo x

 

 

 

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'Cause we're worth it... Why L'Oreal?

So we have been asked the question "why L'Oreal" on quite a few occasions now - so I thought I'd give you a little run down on why we choose to be a L'Oreal salon, over any other Professional Salon colour range on the market....

Whilst on our travels and throughout our numerous years(!!) of working within the industry, Steve and I have used nearly every single professional colour ranges on the market .. HOWEVER we have always believed that L'Oreal was the absolute best and always blew us away with the results. 

When we first started planning YOKE we dreamed about being a L'Oreal salon and knew that we just had to have it. The results speak for themselves and the condition that hair is left in - post colour service is way better than we have seen with any other brand.. 

Quite simply, L’Oréal Professional combines advanced research and professional expertise to create beautiful hair, whilst leaving it in the best possible condition.  The brands heritage spans back to 1907. A French chemist named Eugéne Schueller created a hair colour formula which totally revolutionized the hairdressing world!

L'Oreal works passionately to create innovative and exciting products and actually only bring out a new line when it has been rigorously tested and they are 100% confident in it - which is why they don't have 100's of ranges that are here one minute and discontinued the next. 

Although at YOKE we are striving to be as eco-friendly and sustainable as possible, after so much thought, research and testing we knew it would be a toss up between choosing a organic brand free of nasties that wasn't always guaranteed to deliver results and condition: over a product we 100% believed would create the best colours possible leaving the hair in its BEST condition. 

ALSO contrary to some heavy duty marketing and PR the majority of these 'organic and natural brands' actually aren't 100% of either. 

Lastly - this is another topic for yet another blog but just so you know L'Oreal DO NOT TEST ON ANIMALS. If you want to read more about this please click here.

Ohh, I nearly forgot the goss - this year L'Oreal are about to release 2 VERY EXCITING new ranges - I'm not gonna give it all away yet,but lets just say one will be doing its bit to help lose the need for single use plastic and the other is about to smash all the so called 'natural' professional colours out the park. 

So if you're still with me, enjoy the beautiful L'Oreal images below and the not so beaut cracker of me and my bestie Bex, picking up our L'Oreal Colour specialist Diplomas in Sydney last year.

 

Jo x

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Competition Time

WIN a luxury L'Oreal treatment and blow dry for you and your fave.

Head over to our Facebook or Instagram pages and tag your friend or family member that you'd love to share this pamper sesh with.

Winner & bestie will be selected at random on Saturday the 7th April at 12pm

 

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POMP POMS WORKSHOP at YOKE

We have some super exciting Wednesday news, for anyone that loves a festival or getting crafty...

The very talented Charlotte from POMP POMS, is heading to the salon on Sunday 3rd June to run a very special POMP POM Festival Headband making class.

Charlotte will be showing you how to make your very own bespoke headband to rock this festival season! The girls from The Beautiful South Photo booth Company are also going to be setting up an extra awesome booth to get some snaps during and after! 

The workshop will be held in YOKE (the salon will be shut this day) and it will run from 12pm - 2.30pm. 

All refreshments & materials will be provided and it's a great day to be in the Yard, as the Monthly Farmers market will also be happening - so make a day of it! 

Tickets are £25 and limited so please book up via Eventbrite asap to avoid disappointment.

https://www.eventbrite.co.uk/e/pom-pom-festival-headband-making-workshop-plymouth-tickets-44144439206

Jo x

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Amy Mair Couture Bridal Shoot - Finished images

At the begining of March YOKE's James headed to Cardiff to style hair for a shoot for Couture wedding dress designer Amy Mair. 

Amy's exquistie handmade dresses and the oppulent location made for the most stunning collection of images to showcase Amy's newest collection 'She Walks in Beauty'.

Enjoy! 

Dresses: Amy Mair Couture

Makeup: Amrie

Hair: James at YOKE

Head pieces: Agnes Hart

Photography: Emma Barrow

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