YOKE

LOVE LOCAL COLLECTIVE X YOKE

As a small business we are so appreciative of support from other local’s striving to create a buzz in Plymtown, which is why we LOVE, LOVE, LOVE the LLC guys.

So here is a bit of a run down on this amazing brainchild of the bloody lovely Adrienna and Jakob….

Love Local Collective

is your one-stop directory for all the best things independent, local and distinctive.  

A no-effort-required collective of the coolest, loveliest, independent establishments wherever you are.  

To celebrate how great these guys are we are running a competition to win a Cut & Blowdry at YOKE with them. To enter simply head over to their Facebook or Instagram NOW!

If you want to keep up with whats going on in the area (or even further afield) and want to learn about what makes your favourite local businesses tick pop to LLC’s website to learn more.

Jo x

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YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

x

 

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Styled Bridal shoot for Amy Mair Couture

On Tuesday we headed up to a remote Welsh beach to do the hair for a styled shoot for the couture Bridal designer Amy Mair. 

James and I went along for the hair and we took one of our faves Rebecca Searle to do the makeup and Lucy one of our favourite models we have worked with at YOKE. We managed to sneak an hour before the shoot to take a look around Barry Island, before prepping and heading to a huge beach in the middle of nowhere. 

Eleanor the photographer had scoped put the most stunning location in the most beautiful light so we started shooting just after 4pm. The weather was pretty kind to us, although a little windy which meant slightly more structured hair up changes on the beach where the way to go. 

I have posted lots of our BTS images below and I cannot wait to share the finished images in a few weeks.

Thanks so much to everyone, especially Amy for such a special day and probably my favourite bridal shoot ever. 

Jo x

 

Photography: Eleanor Jane Weddings

Make up; Rebecca Searle Make up

Models: Ann & Lucy

Dresses: Amy Mair Couture

 

 

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YOKE's new interior

We have been beavering away morning, noon and night for the last 5 weeks to give the salon a brand new look and some fresh vibes & we are so very nearly there!

Our vision was to create a clean, light creative space that is easy and fluid to work in, whilst feeling spacious and chilled for all our visitors. 

We have worked closely with our super talented carpenter mate Gareth - who we met when he was working on some mega mansions in Sydney, a few years ago. Gareth used beautiful light wood and minimal fixtures to tie in the natural look and feel.

Thanks so much to everyone that has helped - special thanks to Paul Thompson, Gareth from GDSSouth West Signs for bringing our vision to life.

A few more things to do but we are nearly there.

Jo & Steve x

 

 

 

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BTS shoot Monday 26th March

As the sun was finally starting to shine in Plym Town a group of us creatives jumped at the chance to get a shoot in by the sea.

Below are a few of the behind the scenes shoots - finished images to come over the next few weeks.

Photography : Sarah Brittian Edwards

Hair: Jo at YOKE

Make up: Rebecca Searle using Delliah

Jewelry: Shh By Sadie

Styling: Sadie

Models: Lucy & Sophie 

Location: Devils point 

Thanks for a beautiful morning Ladies!

 

Jo x

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My obsession with L'Oreal Smartbond

After going through litres and litres of Olaplex in Sydney, when L'Oreal bought out their answer to bond fusion treatments with Smartbond, I was pretty damn excited to see what they had created. 

So turns out Smartbond is quite literally the BEST hair product I have ever used and not only does what it is supposed to but it is bloody easy to use and has never, ever lets me down.  As a colourist, I am so behind Smartbond that since the first time I used it, I recommend it to all my clients when having colour, most especially if the service involves a lightning process.

For any newbies to the whole Olaplex and bond repair hype, basically these products have been created to work on the bond INSIDE the hair cortex, keeping the hair strong and healthy. Usual treatment masks work on the OUTER layers of the hair, smoothing and softening the cuticle layer and giving shine and lustre.  So in layman's terms Smartbond does the work from the inside preventing the hair from becoming more damaged and repairs the bond fibres to make your locks stronger and healthier. 

The difference between Smartbond and other bond treatments like Olaplex is that Smartbond does the work on the inside of the hair but also delivers shine, shimmer, softness and hydration. Whereas with other brands like Olaplex the hair would become stronger, it wouldn't feel or look any better - this is how Smartbond wins for me. You literally cannot ignore the difference Smartbond creates after the first application, even making the dullest over-processed hair look immediately 10x healthier.

So it's still important to use a great shampoo and conditioner and a weekly mask, but as an easy add on to your normal haircare regime, if you use Smartbond you will notice immediate differences in your hair and after time, I swear you'll never look back.

Process:

Step 1: Smartbond step 1 goes in with your colour (don't fear - it doesn't affect the way your L'Oreal colour processes). 

Step 2: Your colour is rinsed and towel dried then Smartbond step 2 is applied for 10 minutes.

Step 3: Smartbond 2 gets rinsed off then your hair is shampooed and conditioned as usual.

Step 4: Take your Smartbond home treatment home (it lasts about 4/5 months!!) and use once a week. Shampoo hair as normal, rinse, squeeze out the excess moisture and apply your take home for 3 minutes. Rinse, towel dry and style as usual! EASY! 

If you want to discover the benefits of Smartbond give us a call or ask a YOKE stylist. The treatment is easy for us to add onto any colour service and at £15 for the in salon treatment and £17 for your take home, we are considerably more affordable that other L'Oreal salons in the region. 

 

Jo x

 

 

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Pentillie Shoot

Yesterday I popped along to Pentillie Castle with Molly Russell (MUA) to assist on a shoot for wedding photographer Kate Fierek.

The Bridal themed shoot was for a submission to a website and magazine. BTS images below and finished images by Kate to follow....

Jo x

 

 

Hair: Jo at YOKE

Make up: Molly Russell https://www.mollyrussellmua.com/

Photography: Kate Fierek http://www.katefierekphotography.co.uk/

Flowers: Simon Nickell http://www.simonnickelldesign.com/

Venue: Pentillie Castle https://www.pentillie.co.uk/

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