L'OREAL

L'Oreal Colour Trophy Semi Finalist 2019

YOKE THE SALON has made it through WITH 3 TEAMS to the first round and into the semi-finals of the L’Oréal Colour Trophy Award 2019.

This means that we will now go head to head with salons at the Western Regional Semi-Final event on Sunday 7th April at Cheltenham. The Western region covers from below Birmingham all the way down to the bottom of wales and Cornwall, putting us up against some of the most prestigious salons in the UK.

During the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing, including British Hairdresser of the Year, Sally Brooks, Charlotte Mensah and Jamie Stevens as well as hairdressing icons Errol Douglas MBE and Charles Worthington MBE. YOKE fought off stiff competition and were successfully chosen to go through to the next round of the competition – the Regional Semi- Finals.

The next stage of the competition will put the team through their paces as they now look to create a truly inspirational, contemporary colour, complemented by trend-driven styling and finish. The team of judges will be looking for work that is exceptionally executed and technically precise.

At each Regional Semi-Final, six successful teams will be announced, two of which are guaranteed to compete at the prestigious L’Oréal Colour Trophy Grand Final in June, as well announcing who is to be taken forward to the Shortlisted Judging Stage. The L’Oréal Colour Trophy Semi-finalists are in for a chance to win the unparalleled Grand Final prize of national media exposure, a European trip to shoot their winning look and an exclusive feature with a top consumer title!

YOKE has 2 teams through for the Colour Trophy Award and 1 team through for the Mens Image Award - please check out our entries below….

Tickets for the Regional Semi- Finals are now available to buy online, £25.00 for individual tickets £20.00 for group tickets: www.lorealcolourtrophy.com/timeline

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L'Oreal ID Artist Barcelona

On Sunday I headed over to Barcelona with the rest of the ID Artist team to get an insight into The L’Oreal Colour Trophy 2019 tour. As part of the ID artist programme we are working backstage during the Semi finals to produce the guest artists show. This is a huge accolade for all the ID artist as it means we get to work on something totally inspirational and with an amazing team.

After getting in a quick bit of sightseeing we all headed to The L’Oreal academy to meet the L’Oreal pro team and the guest artists that were creating the show during the Colour Trophy tour. After a few welcome drinks and canapes (I definitely picked the wrong time to be pregnant) we headed to watch the show and finally find out who this years artist were going to be.

As usual L’Oreal did not disappoint with such a huge smorgasbord of insanely talented top artists under it’s umbrella we were introduced to Jason Hall and Susan Curruthers from Jason Hall Hairdressing Edinburgh.

Jason is a serious regular on the Fashion circuit travelling to Paris, Milan, London and New York during Fashion season to head up the hair styling on the runways. As a member of the British Hairdressing Fellowship team, Jason’s creative excellence is world renowned so it was an awesome surprise to have him mentor us for the next few days.

The evenings presentation gave us an idea of the concept behind the show for Colour Trophy and then the next day we all headed back to the academy to work with Jason and Susan creating looks to use and recreate during the shows. This is were I have to be a bit vague as the show is surprise for all the contestants and spectators during the tour.

I’ll make sure I post again after I head to the regional finals for my own backstage experience so you can see exactly what was created - otherwise check out some BTS photos below….

Jo x

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