ID ARTIST

L'Oreal Colour Trophy Semi Finalist 2019

YOKE THE SALON has made it through WITH 3 TEAMS to the first round and into the semi-finals of the L’Oréal Colour Trophy Award 2019.

This means that we will now go head to head with salons at the Western Regional Semi-Final event on Sunday 7th April at Cheltenham. The Western region covers from below Birmingham all the way down to the bottom of wales and Cornwall, putting us up against some of the most prestigious salons in the UK.

During the first round, hundreds of photographic images from across the country were judged by the most influential names in hairdressing, including British Hairdresser of the Year, Sally Brooks, Charlotte Mensah and Jamie Stevens as well as hairdressing icons Errol Douglas MBE and Charles Worthington MBE. YOKE fought off stiff competition and were successfully chosen to go through to the next round of the competition – the Regional Semi- Finals.

The next stage of the competition will put the team through their paces as they now look to create a truly inspirational, contemporary colour, complemented by trend-driven styling and finish. The team of judges will be looking for work that is exceptionally executed and technically precise.

At each Regional Semi-Final, six successful teams will be announced, two of which are guaranteed to compete at the prestigious L’Oréal Colour Trophy Grand Final in June, as well announcing who is to be taken forward to the Shortlisted Judging Stage. The L’Oréal Colour Trophy Semi-finalists are in for a chance to win the unparalleled Grand Final prize of national media exposure, a European trip to shoot their winning look and an exclusive feature with a top consumer title!

YOKE has 2 teams through for the Colour Trophy Award and 1 team through for the Mens Image Award - please check out our entries below….

Tickets for the Regional Semi- Finals are now available to buy online, £25.00 for individual tickets £20.00 for group tickets: www.lorealcolourtrophy.com/timeline

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L'Oreal ID Artist Barcelona

On Sunday I headed over to Barcelona with the rest of the ID Artist team to get an insight into The L’Oreal Colour Trophy 2019 tour. As part of the ID artist programme we are working backstage during the Semi finals to produce the guest artists show. This is a huge accolade for all the ID artist as it means we get to work on something totally inspirational and with an amazing team.

After getting in a quick bit of sightseeing we all headed to The L’Oreal academy to meet the L’Oreal pro team and the guest artists that were creating the show during the Colour Trophy tour. After a few welcome drinks and canapes (I definitely picked the wrong time to be pregnant) we headed to watch the show and finally find out who this years artist were going to be.

As usual L’Oreal did not disappoint with such a huge smorgasbord of insanely talented top artists under it’s umbrella we were introduced to Jason Hall and Susan Curruthers from Jason Hall Hairdressing Edinburgh.

Jason is a serious regular on the Fashion circuit travelling to Paris, Milan, London and New York during Fashion season to head up the hair styling on the runways. As a member of the British Hairdressing Fellowship team, Jason’s creative excellence is world renowned so it was an awesome surprise to have him mentor us for the next few days.

The evenings presentation gave us an idea of the concept behind the show for Colour Trophy and then the next day we all headed back to the academy to work with Jason and Susan creating looks to use and recreate during the shows. This is were I have to be a bit vague as the show is surprise for all the contestants and spectators during the tour.

I’ll make sure I post again after I head to the regional finals for my own backstage experience so you can see exactly what was created - otherwise check out some BTS photos below….

Jo x

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L'Oreal ID ARTIST Programme 2018/2019

On Sunday I started my 2 year programme as L’Oreal Id Artist along with 33 other amazing hairdressers from across the UK & Ireland. After auditioning in the summer I was selected as one of 4 to represent the whole of the South West of England (the other 3 Id Artists from the SW are all based in Cheltenham).

So without banging on again about how much of a big deal this is for me and for the whole of the team at YOKE I’ll give you the low down on what I got up to ‘up North’…

On Sunday all the new first years got together at the Leeds Academy to get to know each other in be introduced to the team from L’Oreal that would be supporting us on our journey. We then took part in an interactive workshop with the Content Creator for the brand Sherie, which was a real insight into how to make our work and brand visible. At the end of the day we were teased with the prospect of being joined by one of the top art teams in the World the following day and headed out for dinner and drinks altogether.

After a pretty tame evening (for some of us) we headed back to the Academy on Monday morning to get cracking! We were then joined by the 2nd year ID artists bringing our total up to the 70’s and the insanely talented Brooks & Brooks artistic team. Headed up by numerous nominee and this years British Hairdresser of the Year Sally Brooks, partner Jamie and the seriously respected Marlon and Grace. The first few hours consisted of a q&a with the team and then with them presenting models they had coloured and styled.

Then the challenge was set… after the team giving us their knowledge and insight into how they create ideas and concepts for their own collections and shoots we were randomly split into teams of 5 or 6. The teams were made up of both first and second years and colourists and Stylists and we were each given at random a box.

What’s inside the box?… so without knowing each other nor what was in the box our task was to use the last few hours of the day and the following morning to come up with a concept and final look based on what was in the box. The following afternoon we were expected to present our look on a blockhead with a mood-board so we needed to get on with it asap.

My team was made up of 4 colourists and 1 stylist and we were all first year ID Artists and our box consisted of rose, other flowers, twine and fruit. We spent the first hour or two just talking through the items, what the represented to us and possible creative ideas.

Then it was time for a well deserved break for the eve/ 6 bottles of gin so we headed out to a retro bowling alley to compete against each other and get to know each other better. After so many laughs I headed home at a pretty decent time (obvs I went to Yoga both mornings - I needed to check out a studio & not feel like shit! - Thanks Yoga Hero).

The Tuesday saw us head back to the academy to nail our looks and present to the Brooks & Brooks team (omfg) and the rest of the ID Artists. After! the presentations we had more time to sit and chat with the team and Sally could give us even more insight and tips on working as a team and honing our creativity

The whole weekend was an absolute blast and the most amazing opportunity to work with the most insanely talented people in the industry - from the guest artists to the other ID team members and our L’Oreal rep team.

The next part of my journey is working backstage at The Central St Martins White show (up to 100 models on a catwalk!!!!!) in December followed up with several more trips to Leeds, Manchester and London academy’s over the next 4/5 months! BOOM!

Thanks so much to our L’Oreal team (Stacey, Michael, Sherie, Gemma, Rubie and Darren) my team for the weekend (Thomas, Harriet, Jamie & Sam), all the other super friendly ID artists, The Brook & Brooks team and special mention to my new mate (we incidentally trained in the exact same Toni & guy!) who got up at ungodly hours to get coffee and head to yoga with.

Jo

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YOKE Reviews

Lets talk about reviews...

As a small business, the recommendations and reviews we receive literally mean the world to us. We love hearing all our existing and new clients feedback and experiences at YOKE & every time we get left a review on Google or Facebook we literally do a little dance! 

Just to say thanks for all the kind words and for your recommendations to your friends and family  we will be randomly pick one person a month to receive a treatment and blow dry just to say thanks.

So if you have a spare 5 then please show us some love and leave us a cheeky review on Google or Facebook.

Also if you haven't been into visit us, please check out a few of our reviews below!

 

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L'OREAL ID ARTIST

Last Wednesday James and I headed up to Cheltenham to audition for the prestigious L'Oreal ID Artist positions in the Midlands and the South West. The audition consisted of us both entering either as a stylist (James) and a colour technician (Jo) and presenting a mood board and a model that represented a trend or idea that we had selected.

After much planning and deliberation (and leaving YOKE with 2 completed models & buckets of coffee at 7am)  we got to the Hotel Du Vin in Cheltenham for our 11am slots with the judges. The audition consisted of a skills test, in which we had 4 minutes to complete sectioning patterns or simple hair ups and then time in front of the judges to present our models with their completed looks. During this time we had to talk through our idea and how it corresponded with our models complete look as well as our technical explanation for what we did. After a pretty nerve- wracking audition we were then asked some questions by the lovely judges and then they had to give us an X Factor style judging of a ‘YES’ or a ‘NO’ each.

James went first and he auditioned as a stylist with his model Sophie and the theme ‘Water’. After 10 minutes he came out completely buzzing after receiving some amazing feedback and getting his 3 Yes’ which meant his was through to the next round!  

My turn came straight after and I presented my model - another Sophie, with my theme of 70’s Opulence. I also managed to get the 3 ‘yes’ and my chance to be considered for the next round!

So we packed up and headed for lunch on our way back down to Plymouth totally thrilled for having the opportunity to audition and with the knowledge that we were both through to the next round.

The next round involved the judges selecting 1 colour technician and 1 stylist from the hairdressers that receive the 3  yes’ throughout the day, so now we had to wait the agonising 3 days to find out if we had won the places.

On Friday afternoon I received a call from L’Oreal saying that James had been absolutely amazing and that they couldn’t believe how well he had done on his first audition for anything like this and although unsuccessful this year how much they wanted to see him back next year… They then went onto say that I had been awarded the place as Colour Technician for the Midlands and the whole of the South West!!!

 

As such a new salon this opportunity is so huge and it’s a bit difficult to explain how much of a big deal this is for YOKE, so i’ve popped some information below about what it means to be an ID Artist…

The ID Artist programme from L’Oréal Professionnel has one goal - to find talented individuals who could be the future stars of the hairdressing industry and work with them to further develop their talent and discover their full potential.

Launched 15 years ago and always being inspired by fashion, L’Oréal Professionnel has helped to develop hundreds of individuals and it is proven that being an ID Artist has helped propel careers. As an ID Artist Jo will be developed and mentored through world-class education from some of the leading names in the hairdressing industry.

As part of a 2 year programme as a n ID artist Jo will attend numerous inspirational education sessions and unique hairdressing opportunities which includes the latest cut, session and colour techniques from some of the best in the industry. Jo will also receive insight into seasonal collections, product previews and the chance to be involved in some huge events.  

The ID Artist alumni consists of some of the biggest hairdressers in the world including the infamous Sophie Hilton from Not Another Salon...“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

 

Jo x

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